Build-A-Bear CEO Talks Target Customer Evolution and Appealing to Adults
Build-A-Bear CEO Sharon Price John joined Cheddar News this week to talk about the evolution of the stuffed animal business. For years, the brand has been geared toward children, but now the company is pivoting to expand its target customer base. "So there are actually two really great examples of how we've evolved from just a kid's based company to also appealing to teens and adults with now 40 percent of our sales to teens and adults. And that over indexes to our e-commerce business," she said.
Houseplant Founders Seth Rogen and Mikey Mohr joined anchor Dave Briggs to discuss the changing culture around Cannabis and their smoke-ware brand Houseplant.
Julie Bowen joins anchor Dave Briggs to discuss the What's App ad with a few Modern Family reunions, her most recent spooky role, Xiidra, and Happy Gilmore 2.
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CEO of Century 21 Real Estate, Mike Miedler, joins Cheddar to discuss the future of real estate in states that were affected by Hurricanes Helene & Milton.