Build-A-Bear CEO Talks Target Customer Evolution and Appealing to Adults
Build-A-Bear CEO Sharon Price John joined Cheddar News this week to talk about the evolution of the stuffed animal business. For years, the brand has been geared toward children, but now the company is pivoting to expand its target customer base. "So there are actually two really great examples of how we've evolved from just a kid's based company to also appealing to teens and adults with now 40 percent of our sales to teens and adults. And that over indexes to our e-commerce business," she said.
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Sharon Price John CEO and President at Build-A-Bear Workshop discusses leading the brand, new offerings, the status of Brick-and-Mortar experiences and more!
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Ryan Serhant, Founder and CEO of SERHANT, discusses the current Real Estate Market, the launch of S.MPLE by SERHANT, Season 2 of Owning Manhattan and more.