Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).

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Labor Day Weekend Games for All Ages
There won't be a shortage of parties and barbecues this Labor Day weekend. Madeleine Buckley, senior editor with The Toy Insider, joined Cheddar News to show what games are available for families and friends of all ages to enjoy together.
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