*By Max Godnick*
TV writers are used to responding to notes from network executives. Now, they're catering to fans on Twitter, too.
Karin Gist, showrunner of Fox's "Star", and Kriss Turner Towner, executive producer of the OWN Network's "Greenleaf", are responsible for steering the creative direction of their respective shows. They said that viewers' reactions on social media helps determine some of the choices they make in their writers' rooms.
"Black Twitter has a lot of power in Hollywood," said Gist in an interview with Cheddar's Brad Smith at the American Black Film Festival in Miami.
The term "Black Twitter" is frequently used to refer to the network of users who collectively weigh in on matters of cultural, political, and societal importance. The notion has already helped bring memes, hashtags, and movements like Black Lives Matter to prominence. Gist and Turner Towner said they make content decisions with the abstract group in mind.
"We care about our audience and what does Black Twitter say, so we have a responsibility to our viewers," said Turner Towner, adding, "Because of social media, we take that into account more."
Gist and Turner Towner are two of just a few African-American women at the helm of major television shows. While their two current projects center on stories about underrepresented communities, they said they don't feel as though they're being limited in the types of stories they tell on screen.
"I no longer think of it as a box, I think of it as an opportunity and a privilege," said Gist.
Both women encouraged writers of colors to tell stories that are true to themselves, emphasizing their potential as a mechanism for progress in Hollywood's road to better diversity and inclusion.
"I think it's really important to kind of tell your story, be honest about it, and be unapologetic about it," said Gist.
"The box is freakin' fantastic," she said.
For the full interview, [click here](https://cheddar.com/videos/running-the-show-in-a-tv-writers-room).
U.S. stocks ended Wednesday's session mixed following the release of the minutes from the Federal Reserve’s most recent meeting, and amid ongoing tensions between Russia and Ukraine. Dan Eye, Chief Investment Officer at Fort Pitt Capital Group joined Cheddar News' Closing Bell to discuss.
Online tutoring service Paper recently raised $270 million in a Series D funding round. Paper says its online platform serves nearly two million students and offers unlimited, 24/7 academic support via its multilingual tutors. The company partners directly with school districts instead of families, and says this allows it to provide personalized tutoring to all students regardless of their socioeconomic status. Philip Culter, co-founder and CEO of Paper, joined Cheddar News' Closing Bell to discuss.
As we celebrate Black History Month, Cheddar is highlighting prominent Black Americans who are carving their own historic paths and trailblazing in their fields. Today we feature activist Tamika Mallory.
More money to battle COVID-19, ViacomCBS gets a new name - again, and some Nintendo are angry! Here is all the news you Need2Know for Thursday, February 17, 2022.
As coronavirus cases decline, many people are going out again, eating at restaurants, taking long-delayed vacations, attending concerts, and more. But, despite social activities returning to normal, many companies are still working remotely. In fact, only a third of U.S. employees have returned to the office, according to Kastle Systems, which monitors building-access cards. Brian Kropp, chief of research for Gartner's HR practice, joined Cheddar's Opening Bell to discuss the state of the return-to-work debate.
Swedish electric motorcycle maker Cake says its mission is to inspire society to adopt a zero-emission lifestyle. The company admits this is a lofty goal that covers a lot of ground - so it's starting with the world of urban mobility and last-mile deliveries. The company also has an agreement in place with NorthVolt to continually improve the environmental impact of batteries for electric vehicles. Stefan Ytterborn, Founder & CEO of Cake, joins Cheddar Climate to discuss.
One retailer and publicly-traded company says it is on a mission to inspire a new generation of consumers to think secondhand - first. thredUP is one of the world's largest resale platforms for women's and kids' apparel, shoes, and accessories. The company says it is changing the way consumers shop and ushering in a more sustainable future for the fashion industry. Anthony Marino, President of thredUP, joins Cheddar Climate to discuss.
As we celebrate Black History Month, Cheddar is highlighting prominent Black Americans who are carving their own historic paths and trailblazing in their fields. Today we feature NFL all-time great and current college coach Deion Sanders.
Prince Andrew settles with Epstein victim, BlockFi is fined $100 million, and we all turned back into the Super Bowl this year. Here is all the news you Need2Know for Wednesday, February 16, 2022.
