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Tap, the 'Google Maps for Drinking Water,' is Tackling Plastic Bottle Waste
When serial entrepreneur Samuel Ian Rosen topped his water bottle at an airport fill station and took a drink, it left a bad taste in his mouth. Rather than let the taste linger, Rosen founded water technology company Tap to ensure drinkers never fall prey to stale water ー or plastic bottles ー again.
Opening Bell: October 31, 2018
The markets looked to recover losses for October in the last day of trading for the month. Facebook shares were making solid gains on the heels of its third-quarter earnings results. Revenue slowed but the company beat estimates on earnings per share. Plus, Debbie Mucarsel-Powell, an Ecuadorian immigrant running to represent Florida's 26th district, tells Cheddar the changes she would make if elected to office. The midterms are just six days out.
Online TV Streamer Locast Has an Ambitious Plan to Help Broadcasters
In the fight to save broadcast from cord cutters and big tech, television streamer Locast has an ambitious plan: increase and improve the data available to traditional broadcasters. "What I'd like to be able to do is help broadcasters with their advertising, reaching the audiences that are online," Locast's chairman David Goodfriend told Cheddar Wednesday.
Augmented Reality Will Change Marketing as We Know It
Deloitte Digital CMO Alicia Hatch told Cheddar that the exploding adoption of mobile devices will drive consumers to embrace the value of AR in more of their everyday lives. "We've been in a mobile world for a while, but the number of devices, and the ubiquity of them, will allow us to have fewer barriers to entry to actually be using AR and have it threaded through our lives."
Casper Takes on 'Big Mattress' With More Brick-and-Mortar Locations
Known for disrupting the "Big Mattress" industry as one of the original digitally native, direct-to-consumer brands, Casper is set to open 200 new brick-and-mortar locations around the world. It's part of what CMO Jeff Brooks says is a strategy to meet the consumer wherever they are, on their terms. (And it helps the company stand out in a crowded marketplace, too.)
Apple Shows Some Much-Needed Love to Neglected Product Lines
Apple showed some love to the MacBook Air and Mac Mini Tuesday. Reports ahead of the event anticipated the announcements, but that didn’t leave the crowd — made up of Apple employees, guests, partners, and media — any less enthused when C.E.O. Tim Cook and team finally got on stage. Cheddar's Hope King was in Brooklyn for the unveiling.
Canada Faces Weed Shortage Two Weeks After Legalization
It's been nearly two weeks since Canada opened the retail market for recreational marijuana, and now it faces a shortage of supply across many of the retail operations in a number of provinces. "Given the robustness of the demand, suppliers clearly did have challenges getting the stores full and adequately supplied," Cowen Managing Director Vivien Azer told Cheddar's CannaBiz Tuesday.
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