Betting on Patriotism: What Makes a Military-Friendly Company
*By Michael Teich*
Patriotism can be good for profits, says Rich Cea, head of UBS's ETF product InsightShares.
Through its Patriotic Employers ETF, launched last January, UBS gives socially conscious investors an opportunity to support companies that recruit and hire military veterans. A portion of the revenue generated by the ETF will be donated to veteran charities.
"The companies that do well are the ones that invest in their programs to find leaders, culture carriers, and good team players," Cea told Cheddar on Monday.
He named Home Depot and IBM as examples of companies that do this particularly wellーand they're not the only ones. Topping
[Military.com's list](http://militaryfriendly.com/employers/?search=employers&industry=&revenue=&das_name=&mfe_verif=&rank_awards=Top+10) of military-friendly workplaces are insurance company State Farm and Big Four consulting firm PwC.
And it's not a matter of supporting veterans on principle, added Cea. Military veterans are often overlooked because hiring managers don't recognize their value in the workplace.
"We're looking for the companies that are doing the best job at hiring the best people for the job. Now, more and more, that's a challenge."
For the full interview, [click here](https://cheddar.com/videos/the-link-between-patriotism-and-investing).
Linda Moore, president and CEO of Technet, explains why the U.S. should be a leader in A.I., plus why deepfakes and misinformation could be a concern during the election season.
Steve Preston, president and CEO of Goodwill Industries International, shares how the organization’s programs have helped over 2 million people develop their tech skills.
Box office analyst Shawn Robbins breaks down how the theater business is faring as two of 2023’s biggest movies are on their way to the Academy Awards.
Burns McKinney, portfolio manager at NFJ Investment Group, discusses how the Fed is balancing recession risks and interest rate cuts, plus whether the tech rally will broaden.
Nick Wolny, CNet editor, tells consumers about BNPL being added to credit reports – and why they may want to be more cautious about using it as an option.
Co-founders of 1953 Tequila, Shivam Mallick Shah and Lindsey Davis Stover, share how they broke into the traditionally male-dominated world of tequila production.
In case you needed yet another incentive to cram all your travel items into a carry-on, Delta Airlines has just boosted the cost of your first checked bag by 17 percent.
