Betting on Patriotism: What Makes a Military-Friendly Company
*By Michael Teich*
Patriotism can be good for profits, says Rich Cea, head of UBS's ETF product InsightShares.
Through its Patriotic Employers ETF, launched last January, UBS gives socially conscious investors an opportunity to support companies that recruit and hire military veterans. A portion of the revenue generated by the ETF will be donated to veteran charities.
"The companies that do well are the ones that invest in their programs to find leaders, culture carriers, and good team players," Cea told Cheddar on Monday.
He named Home Depot and IBM as examples of companies that do this particularly wellーand they're not the only ones. Topping
[Military.com's list](http://militaryfriendly.com/employers/?search=employers&industry=&revenue=&das_name=&mfe_verif=&rank_awards=Top+10) of military-friendly workplaces are insurance company State Farm and Big Four consulting firm PwC.
And it's not a matter of supporting veterans on principle, added Cea. Military veterans are often overlooked because hiring managers don't recognize their value in the workplace.
"We're looking for the companies that are doing the best job at hiring the best people for the job. Now, more and more, that's a challenge."
For the full interview, [click here](https://cheddar.com/videos/the-link-between-patriotism-and-investing).
Pete Nicoletti, Global CISO at Check Point, explains why it’s so difficult to legislate against A.I. disinformation and why it’s a concern going into the 2024 election.
Michelle Freyre, Clinique Global Brand President, discusses the company's latest ventures and why skin advice should always come from a trusted source.
Jason Tartick, small business expert and TurboTax Live Partner (who you may recognize from 'The Bachelorette'), shares his tips for making sure your taxes are flawless this year.
Christine Short, Head of Research, Global Corporate Events at Wall Street Horizon, a TMX Company, breaks down the biggest takeaways from companies’ quarterly results.
TikTok once again finds itself in a precarious position as lawmakers in Washington move forward with a bill that could lead to a nationwide ban on the platform.
Bryan West, Gannett’s Taylor Swift reporter, recaps the many, many, theories and Easter eggs Swifties are debating as her ‘Eras Tour’ film comes to Disney+.
‘Our Biggest Fight’ author and Project Liberty founder Frank McCourt, Jr. explains his problem with the internet – and why this Tiktok bill is just a starting point.
Consumer prices in the United States picked up last month, a sign that inflation remains a persistent challenge for the Federal Reserve and for President Biden.
