While the coronavirus pandemic forced many media companies to slow down production and forced athletics to grind to a halt, Barstool Sports adapted and CEO Erika Nardini says the company was able to capitalize on a slew of non-sports-related content.
Now Barstool Sports' priority is to show buyers at the company's first appearance at the NewFronts marketing conference that it can still be profitable even without the return of North American pro leagues.
"We wanted to show, not only the showcasing of what we're creating -- so, all of the brands we're developing and running -- but also how we're performing for advertisers," she said.
Barstool's success during the shutdowns, Nardini explained, is not only attributable to the team's ability to "create content that's authentic" but also its commitment to creating content that fans want to engage with.
"We're building some of, if not, the very biggest brands on the internet," she said. "I think that during quarantine, most media companies stopped making content. They either had production challenges, they weren't able to gather in studios. We took the opposite approach."
Barstool's growth on social media platforms like TikTok and Instagram has also allowed the company's "brands the ability to play ball with those audiences" where they otherwise might not have had access, according to the CEO.
"Every single brand that's created at Barstool is programmed and produced for the internet, which means that we naturally attract what you would call 'young viewers,'" she said.
Even with the success of the non-sports content, Nardini said the company will not abandon its newfound format despite the imminent return of the pros, but will instead marry the new content with Barstool's core programs.
"What we've found is when you have eyes for the internet, and you're making content for the internet, that stuff can last," she noted.
Jack Dorsey has officially stepped down as CEO of Twitter.
In a statement -- he says he is leaving because the company is ready to move on from its founders. Tom Morton, Global Chief Strategy Officer, R/GA joined Cheddar's Opening Bell to discuss the implications of the move.
After a nearly 30-year saga, the New York Islanders have officially found a new home. The NHL team kicked off their very first game at the state of the art UBS arena earlier this month, bringing fans together in Belmont Park, NY.
The over $1 billion dollar project comes as the city attempts to return to normalcy. Tom Naratil, President of the Americas at UBS and Jon Ledecky Co-Owner of the New York Islanders joined Cheddar's Opening Bell to discuss the new beginning.
Walmart CEO Dough McMillon praised the Biden administration's efforts to ease supply chain constraints after the company saw a 26 percent jump in shipments over the last month. President Joe Biden had announced back in October that California ports would operate on a 24/7 basis.
Mike Proulx, VP and research director at Forrester, joined Cheddar to talk about what Jack Dorsey's departure from Twitter as CEO means for the social media platform. He noted that while Dorsey had been the face of the company, "he's been a part-time CEO" since also taking on the leadership position at Square. Stepping down from leading Twitter allows his replacement Parag Agrawal, the former CTO, to be a dedicated leader of the company. However, Proulx noted that Agrawal faces headwinds on policy and political ramifications that will come with the job.
The UK's Competition and Markets Authority blocked Facebook parent company Meta's acquisition of the image sharing platform Giphy, stating that the deal would harm UK advertisers and social media users. Meta responded and said that it is considering an appeal.
Jill and Carlo cover the latest developments with the Omicron variant that are spooking markets once again. Twitter's @Jack is leaving, SCOTUS takes up abortion rights and the world has a brand new republic.
