No matter what industry you work in, it's important to get out of the office and in the field so you don't lose sight of your team's mission. That's the inspiration behind Bacardi's "Back to the Bar" day. Global Advocacy Director Jacob Briars joins Cheddar to break down the big event.
The campaign is part of the company's Founder's Day celebration, paying tribute to its anniversary. Briars explains how Bacardi is challenging its employees to urge customers to try new specialty cocktails. The recipes honor some of the most iconic drinks associated with the Bacardi family brands.
We also get Briars' take on some of the newest trends sweeping the spirits industry. He says rum is the next big drink to dominate the bars. He calls it the most underappreciated kind of alcohol.
Chris and Betsey Mercado share how Objective Zero’s peer‑support app, resources & trained pathfinders are fighting veteran suicide & building community.
The original Birkin bag created by Hermès for Jane Birkin in 1984 is up for auction in Paris. Sotheby’s expects the iconic bag to sell for hundreds of thousands of euros on Thursday.
Matthew Yokobosky, Senior Curator, Fashion and Material Culture at Brooklyn Museum, explains why you need to some see the Solid Gold exhibit with your own eyes!
