No matter what industry you work in, it's important to get out of the office and in the field so you don't lose sight of your team's mission. That's the inspiration behind Bacardi's "Back to the Bar" day. Global Advocacy Director Jacob Briars joins Cheddar to break down the big event.
The campaign is part of the company's Founder's Day celebration, paying tribute to its anniversary. Briars explains how Bacardi is challenging its employees to urge customers to try new specialty cocktails. The recipes honor some of the most iconic drinks associated with the Bacardi family brands.
We also get Briars' take on some of the newest trends sweeping the spirits industry. He says rum is the next big drink to dominate the bars. He calls it the most underappreciated kind of alcohol.
Public relations expert and successful TikToker Robyn DelMonte joined Cheddar News to provide some insight into effective strategies for building a brand through social media.
Celebrity trainer Corey Calliet stopped by Cheddar News studio to talk about his process for getting the Creed III cast in tip-top shape for their big on-screen face-off.
Author Willie Mae Brown, a child of the civil rights movement era, joined Cheddar News to talk about her children's book "My Selma," in which she tells the story of her younger life through the voice of her 12-year-old self.
Black History Month might be over but an immersive Black history art exhibit in Westchester, New York is offering people a chance to learn some lesser-known facts year-round.
