No matter what industry you work in, it's important to get out of the office and in the field so you don't lose sight of your team's mission. That's the inspiration behind Bacardi's "Back to the Bar" day. Global Advocacy Director Jacob Briars joins Cheddar to break down the big event. The campaign is part of the company's Founder's Day celebration, paying tribute to its anniversary. Briars explains how Bacardi is challenging its employees to urge customers to try new specialty cocktails. The recipes honor some of the most iconic drinks associated with the Bacardi family brands. We also get Briars' take on some of the newest trends sweeping the spirits industry. He says rum is the next big drink to dominate the bars. He calls it the most underappreciated kind of alcohol.

Share:
More In Culture
Animal Care Shelters Reaching Capacity
Animal care shelters in New York City are reaching capacity. Cheddar News spoke to the director of Animal Care Centers of NYC, the largest in the city, who said it's been the worst she's seen in years. The shelter said it's seen a 20% spike in animals.
Top Summer Camp Tips for Parents
With summer officially here, parents are looking for seasonal camps for their children to keep them busy and experience the great outdoors. Cheddar News spoke with two mothers about the best way to prepare as kids set off for camp and activities.
Chef John Fraser Giving Back to Restaurant Workers Through New Initiative
Chef John Fraser, who owns restaurants in New York, California and Florida, is giving back to restaurant workers with a new initiative called "The Industry Table," which provides hospitality employees the chance to eat at restaurants at cost. Chef Fraser explained the program to Cheddar News.
Load More