*By Carlo Versano*
Avis Budget Group [announced](https://markets.businessinsider.com/news/stocks/avis-budget-group-fleet-expands-to-100-000-connected-cars-benefitting-customers-cities-and-the-company-bottom-line-1027453677) this week it has 100,000 connected cars in its global fleet, a milestone that the chief innovation officer said shows the company best-known for airport rentals is poised to become a next-generation mobility provider.
The car rental company that vows "We Try Harder" also announced recently it's adding Waymo, Lyft, and Airbnb to its slate of partners.
The expansion is all part of a strategic effort to appeal to Avis's customers who increasingly view mobility and transportation as a service, said the CIO Arthur Orduna.
"We need to understand how people want to consume their mobility," Orduna said Thursday in an interview on Cheddar.
He said he's divided future Avis customers into two camps: urban commuters, attracted to the company's on-demand services like Zipcar; and travelers who need access to rentals to get around a new place.
The main priorities for building a company that can service both types of customers, he said, are connected cars and the Avis app.
The ability to communicate with a vehicle creates a better experience for users ー finding and unlocking one's car via the app, for example ー Orduna said.
The app also helps Avis to streamline its fleet operations, and, as connected cars produce data on their own movements, Avis can use that data to partner with other companies and smart cities, "based on a digital ecosystem," Orduna said.
Avis, which operates in 11,000 locations in 180 countries, is also betting that the future of mobility means autonomy.
"AV \[autonomous vehicles]\ is not a matter of if ー it's really a matter of when," Orduna said.
To that end, Avis's partnership with Waymo, Alphabet's self-driving car unit, offers short-distance rides to a select group of residents in Arizona, where Waymo is testing its technology. This is in addition to an earlier deal for Avis to service Waymo's autonomous fleet.
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjIyMjI=).
Stan Farnsworth, chief marketing officer at PulseForge, joined Cheddar to talk about his company's debut at CES 2022 and how it plans to innovate the sustainable tech manufacturing space. PulseForge is bringing a new approach to industrial thermal processing, which contributes to 30 percent of global greenhouse gas emissions, according to Farnsworth. "By using 85 percent less energy in the processing of materials through a variety of manufacturing processes, we can make a direct impact in reducing carbon output and reducing carbon footprint associated with manufacturing," he said.
Oliver Chen, senior retail analyst at Cowen, joined Cheddar's "Opening Bell" to discuss the latest details about department store chain Kohl's after it received at least two offers from buyers to take the company private. Chen stated that Kohl's is an attractive landing spot for prospective buyers because of its premium real estate and undervalued stock prices. He also noted that despite the rise in online shopping, there is still room for brick and mortar shops to flourish. "We're very bullish on bricks meets clicks. The integration of stores and digital," Chen told Cheddar. "People love to return items in stores, people love the treasure hunt of shopping and the convenience and immediacy of stores."
Four-day week global, an organization in the UK, is pushing for a society where health and wellbeing come first, and a world in which people work to live, rather than live to work. They're demanding a four-day work week based o a recent study that proves productivity increases when working hours are reduced to 32 hours a week. Now, at least 30 companies in the UK are taking part in a four-day work week trial. joining me now is Charlotte Lockhart, founder of four-day week global.
The streaming giant Netflix posted its latest earnings from its fourth quarter after the close on Thursday. The company's stock plummeted shortly after the company warned that its rate of subscription additions are slowing down. Senior Reporter at MarketWatch Jon Swartz, joined Cheddar to discuss more.
