*By Carlo Versano*
Avis Budget Group [announced](https://markets.businessinsider.com/news/stocks/avis-budget-group-fleet-expands-to-100-000-connected-cars-benefitting-customers-cities-and-the-company-bottom-line-1027453677) this week it has 100,000 connected cars in its global fleet, a milestone that the chief innovation officer said shows the company best-known for airport rentals is poised to become a next-generation mobility provider.
The car rental company that vows "We Try Harder" also announced recently it's adding Waymo, Lyft, and Airbnb to its slate of partners.
The expansion is all part of a strategic effort to appeal to Avis's customers who increasingly view mobility and transportation as a service, said the CIO Arthur Orduna.
"We need to understand how people want to consume their mobility," Orduna said Thursday in an interview on Cheddar.
He said he's divided future Avis customers into two camps: urban commuters, attracted to the company's on-demand services like Zipcar; and travelers who need access to rentals to get around a new place.
The main priorities for building a company that can service both types of customers, he said, are connected cars and the Avis app.
The ability to communicate with a vehicle creates a better experience for users ー finding and unlocking one's car via the app, for example ー Orduna said.
The app also helps Avis to streamline its fleet operations, and, as connected cars produce data on their own movements, Avis can use that data to partner with other companies and smart cities, "based on a digital ecosystem," Orduna said.
Avis, which operates in 11,000 locations in 180 countries, is also betting that the future of mobility means autonomy.
"AV \[autonomous vehicles]\ is not a matter of if ー it's really a matter of when," Orduna said.
To that end, Avis's partnership with Waymo, Alphabet's self-driving car unit, offers short-distance rides to a select group of residents in Arizona, where Waymo is testing its technology. This is in addition to an earlier deal for Avis to service Waymo's autonomous fleet.
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjIyMjI=).
One of the world's largest transport companies is kicking off Black History Month with a new initiative aimed at the next generation of business leaders. Today, FedEx announced the launch of its Student Ambassador Program. Participants selected from eight historically black colleges and universities will receive career guidance from FedEx executives. The program is part of FedEx's ongoing commitment to HBCUs and will also help the company expand its pipeline for diverse talent. Cheddar News welcomes senior vice president at FedEx, Jenny Robertson, and Jerryl Briggs, President of Mississippi Valley State University, to discuss.
Driver assistance monitoring systems are meant to keep the driver's eyes on the road, but according to a report from AAA, different ways of monitoring provide significantly different results. The study found that direct camera-based systems that scanned the driver's eye movements were faster and more reliable than those indirect systems that looked at steering-wheel input. Megan McKernan, the manager of automotive services for the Automobile Club of Southern California, joined Cheddar to discuss the findings. "Triple-A is recommending that automakers include both direct and indirect systems just to really prevent consumers from trying to misuse these systems," she said, noting that neither system on its own is not foolproof.
"Sing 2" has overthrown "Spider-Man: No Way Home" as the number one film at the UK box office. The animated sequel brought in $8.1 million, in just its two first weekends. However, "No Way Home" is still on track to beat "Avatar" as the number one grossing movie of all time.
Pinterest recently added augmented reality to its portfolio. The image sharing and social media platform's new e-commerce tech will allow consumers to interact with retailers and visualize online products inside their homes.
On this episode of Cheddar Reveals, Jim Riordan, Director of the MBA Sport Management program at Florida Atlantic University, breaks down the successes, failures, and chaos of the first seven months of the Name, Image, Likeness policy in college athletics; Adi Kunalic, President of Opendorse, discusses the first-ever association-wide deal in college athletics between Opendorse and the NAIA, and how Opendorse is marketing and educating student-athletes to make the most of their NIL deal potential; Cheddar gets a look at Curiosity Stream's 'Predicting a Pro'.
Jim Riordan, Director of the MBA Sport Management program at Florida Atlantic University, joins Cheddar Reveals to break down the successes, failures, and chaos of the first seven months of the Name, Image, Likeness policy in college athletics.
Adi Kunalic, President of Opendorse, joins Cheddar Reveals to discuss the first-ever association-wide deal in college athletics between Opendorse and the NAIA, and how Opendorse is marketing and educating student-athletes to make the most of their NIL deal potential.
Jason Chinnock, CEO of Ducati North America, discusses ways demand has changed over the last year and what supplying race bikes for the MotoE World Cup series means for Ducati's future.
The value of most cryptocurrencies have plummeted in recent months since reaching all-time highs in November, wiping out more than $1 trillion in value globally. The steep crash has some talking about the possibility of a crypto winter, a term referring to a prolonged bearish period where asset prices persistently fall over many months. This all comes as the Fed is expected to raise interest rates, and the Biden administration is working on an executive order to regulate Bitcoin and other assets. Josh Goodbody, COO of Qredo, joined Cheddar's Opening Bell to discuss the crypto crash, and how the industry might recover from it.