*By Carlo Versano*
Avis Budget Group [announced](https://markets.businessinsider.com/news/stocks/avis-budget-group-fleet-expands-to-100-000-connected-cars-benefitting-customers-cities-and-the-company-bottom-line-1027453677) this week it has 100,000 connected cars in its global fleet, a milestone that the chief innovation officer said shows the company best-known for airport rentals is poised to become a next-generation mobility provider.
The car rental company that vows "We Try Harder" also announced recently it's adding Waymo, Lyft, and Airbnb to its slate of partners.
The expansion is all part of a strategic effort to appeal to Avis's customers who increasingly view mobility and transportation as a service, said the CIO Arthur Orduna.
"We need to understand how people want to consume their mobility," Orduna said Thursday in an interview on Cheddar.
He said he's divided future Avis customers into two camps: urban commuters, attracted to the company's on-demand services like Zipcar; and travelers who need access to rentals to get around a new place.
The main priorities for building a company that can service both types of customers, he said, are connected cars and the Avis app.
The ability to communicate with a vehicle creates a better experience for users ー finding and unlocking one's car via the app, for example ー Orduna said.
The app also helps Avis to streamline its fleet operations, and, as connected cars produce data on their own movements, Avis can use that data to partner with other companies and smart cities, "based on a digital ecosystem," Orduna said.
Avis, which operates in 11,000 locations in 180 countries, is also betting that the future of mobility means autonomy.
"AV \[autonomous vehicles]\ is not a matter of if ー it's really a matter of when," Orduna said.
To that end, Avis's partnership with Waymo, Alphabet's self-driving car unit, offers short-distance rides to a select group of residents in Arizona, where Waymo is testing its technology. This is in addition to an earlier deal for Avis to service Waymo's autonomous fleet.
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjIyMjI=).
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Kendra Bracken-Ferguson, founder of BrainTrust Founders Studio joins Cheddar News to talk about the importance of supporting Black beauty and wellness founders.
Damali Peterman, founder and CEO of Breakthrough ADR, joins Cheddar News to discuss what Black professionals are up against in the workplace this year.
Rep. Nancy Mace (R-S.C. 1st District) joined Cheddar to discuss her cannabis legalization bill, the States Reform Act, and the prospects for gaining bipartisan support for a bill that has garnered the endorsement of e-commerce giant Amazon. This legislation is supported by businesses large and small, Amazon obviously being the most recent and largest business to support it," Mace said. "They don't want to sell pot. But what it does do is it affects their working employment pool." She stated that 10 percent of eligible new hires for Amazon are affected by restrictive marijuana laws. The representative also explained that the bill leaves equity provisions up to the states rather than mandating them on a federal level.
Jess Hunichen and Emily Ward, co-founder of Shine Talent Group join Cheddar News to talk about The BodCon conference and how it empowers men and women to feel confident.
FIT:MATCH is looking to change the game when it comes to the way retailers size clothes. The company's augmented reality technology takes a look at body shape data rather than generalized, traditional sizing parameters to determine how a piece of apparel will fit wearers. Haniff Brown, CEO and founder, joined Cheddar to discuss the patented ar-powered apparel technology and partnering with pop superstar Rihanna’s Savage X Fenty lingerie line. "We launched in Vegas with Savage on January 22 and we've been having goosebumps at some of the testimonials, where customers are saying this is such an easier process versus going into a fitting room and having an associate have to touch and get handsy with a cold tape measure," Brown said.
TerraZero's chief experience officer Brandon Johnson and chief metaverse officer Ryan Kieffer joined Cheddar News to discuss the technology company making the first-ever Metaverse mortgage.
