*By Christian Smith* Classic video game maker Atari is leaving its retro console past behind and embracing esports with a new plan to make head-to-head editions of its most iconic franchises, said the CEO, Frédéric Chesnais. "You're going to have games where you can play Pong against somebody else just on the phone," Chesnais said Wednesday in an interview on Cheddar. In April, Atari ($ATAR.PA) announced a partnership with Bayside Games, granting the company exclusive rights to develop "player-versus-player" and "physical skill"-based Atari titles. The company's push to expand its mobile gaming options comes just five years after its American arm filed for bankruptcy, at which point Chesnais ー who departed the company in 2007 ー returned to the helm to "right the ship." Now, the French firm is reclaiming its territory in the U.S. The company announced Wednesday it would be listed on the Nasdaq International's U.S. OTC market, which Chesnais said will make it easier for U.S. investors to buy shares in the company. Atari stock will still trade on the Euronext Paris market. Atari first rose to prominence in the late 70s and 80s, thanks to games and franchises like "Pong," "Asteroids," and "Centipede." For full interview [click here](https://cheddar.com/videos/atari-ceo-on-the-companys-growth-strategy-just-a-few-years-after-filing-for-bankruptcy).

Share:
More In Business
Walmart warns “higher prices are inevitable”
Walmart, which became the nation’s largest retailer by making low prices a priority, has found itself in a place it’s rarely been: Warning customers that prices will rise for goods ranging from bananas to car seats.
US businesses that rely on Chinese imports express relief and anxiety
American businesses that rely on Chinese goods are reacting with muted relief after the U.S. and China agreed to pause their exorbitant tariffs on each other’s products for 90 days. Many companies delayed or canceled orders after President Donald Trump last month put a 145% tariff on items made in China. Importers still face relatively high tariffs, however, as well as uncertainty over what will happen in the coming weeks and months. The temporary truce was announced as retailers and their suppliers are looking to finalize their plans and orders for the holiday shopping season. They’re concerned a mad scramble to get goods onto ships will lead to bottlenecks and increased shipping costs.
Load More