Apple is reportedly planning to launch three new iPhones this year.
The timing of the news, a day after Samsung unveiled its latest Galaxy S9 at the Mobile World Congress in Barcelona, may seem coincidental. But Mark Spoonauer, editor-in-chief at Tom's Guide, says the American tech giant is nervous about more than just its rivalry.
“I think they’re sweating in general, not necessarily because of competition,” he said. “There was so much hype behind the iPhone X and that sales reportedly are not where they were expected to be.”
According to Bloomberg, Apple will unveil three new devices this fall. One would be the company’s largest yet, with a 6.5-inch screen, another will offer some upgrades to the current iPhone X, and the last is a more affordable version of the $1,000 smartphone.
Samsung is trying to capture some of the users seeing sticker shock with its S9. But a cheaper price tag and a better camera may not be enough to bite into Apple’s U.S. market share, Spoonauer says.
“I think what Samsung needs to do is strengthen their software and their services to make people feel more comfortable about making the switch,” he says. “Just talking to people around the city today, they loved the design of the S9, but they’re nervous about leaving Apple’s ecosystem.”
For the full interview, [click here](https://cheddar.com/videos/the-battle-is-on-samsung-galaxy-s9-vs-iphone-x).
Shyam Gidumal, WeWork president and COO of the Americas, talked about the latest partnership with a city to help guide more businesses back into shared workspaces.
Microsoft won a nearly $22 billion contract to supply U.S. Army combat troops with its virtual reality headsets.
Andrew Williamson, vice president of global government affairs and economic adviser for Huawei, spoke to Cheddar about the Chinese telecom company's lack of communication with President Biden regarding ongoing trade tensions with the U.S.
The four civilian SpaceX crewmembers joined Cheddar to talk about the historic flight to take place this September.
Michael Colglazier, Virgin Galactic CEO, spoke to Cheddar about the latest shiny space vehicle from the company and the future of commercial space travel.
Cheddar's Baker Machado and Azia Celestino break down video gaming from the console wars to the gamification of job recruiting.
What happens inside a warehouse in Bessemer, Alabama could have major implications not just for the country’s second-largest employer but the labor movement at large.
A billionaire's private SpaceX flight has filled its two remaining seats with two longtime space fans.
Ebony Beckwith, chief philanthropy officer at Salesforce and CEO of the Salesforce Foundation, spoke to Cheddar about the changing landscape of corporate social responsibility.
Jack Hartung, Chipotle's chief financial officer, talked to Cheddar about the restaurant chain's investment in autonomous vehicle maker, Nuro, and the future of burrito deliveries.
