Anti-Smoking Group 'Truth Initiative' Takes Aim at Opioid Epidemic
*By Christian Smith*
When the anti-substance abuse platform "Truth Initiative" began in 2000, the smoking rate for teens was 23 percent ー almost two decades later, it stands at 5 percent.
And now, after major inroads with young smokers, the organization is shifting its efforts to another pressing danger facing teens, according to its managing director.
"Opioid dependence can happen in just five days," Mary Dominguez said Monday in an interview on Cheddar.
Truth Initiative recently launched the second phase of its "The Truth About Opioids" campaign, aimed at preventing opioid addiction among teens and young adults.
The organization released a new video that shows a 26-year-old's real-life experience as she undergoes opioid addiction treatment and experiences withdrawal.
Dominguez said the video, however jarring, is meant to highlight that opioid addiction can happen to anyone.
"A lot of people might go to the doctor and get a 30-day prescription for it and not know what could happen to them, and what that could lead to," she said.
In 2016, 2.5 million young adults ages 18 to 25 reported misusing an opioid in the past year, according to statistics from Truth Initiative.
Dominguez said her organization hopes to replicate its success with curbing teen smoking.
"We felt like we owed it to our audience to talk about \[opioid addiction\] with them and to let them know what the facts are about it."
Truth Initiative collaborated with Ad Council and the Office of National Drug Control Policy to create The Truth About Opioids campaign, which has received prime advertising space, thanks to partnerships with major companies like Google ($GOOGL) and NBCUniversal.
For full interview [click here](https://cheddar.com/videos/truth-initiative-launches-new-campaign-to-prevent-opioid-addiction).
Lawmakers probing the cause of last month’s deadly Maui wildfire did not get many answers during Thursday's congressional hearing on the role the electrical grid played in the disaster.
President Joe Biden announced Wednesday that federal disaster assistance is available for Louisiana, which is working to slow a mass inflow of salt water creeping up the Mississippi River and threatening drinking water supplies in the southern part of the state.
A new law in California will raise the minimum wage for fast food workers to $20 per hour next year, an acknowledgment from the state's Democratic leaders that most of the often overlooked workforce are the primary earners for their low-income households.
From Sunday, workers at the main United States base in Antarctica will no longer be able to walk into a bar and order a beer, after the U.S. federal agency that oversees the research program decided to stop serving alcohol.
House Republicans launched a formal impeachment hearing Thursday against President Joe Biden, promising to “provide accountability” as they probe the family finances and business dealings of his son Hunter and make their case to the public, colleagues and a skeptical Senate.
The FBI and other government agencies should be required to get court approval before reviewing the communications of U.S. citizens collected through a secretive foreign surveillance program, a sharply divided privacy oversight board recommended on Thursday.
The federal government is just days away from a shutdown that will disrupt many services, squeeze workers and roil politics as Republicans in the House, fueled by hard-right demands, force a confrontation over federal spending.
The Biden administration is finalizing a new rule that would cut federal funding for colleges that leave graduates with low pay and high debt after graduating.
The Biden administration is finalizing a new rule that would cut federal funding for colleges that leave graduates with low pay and high debt after graduating.
