*By Christian Smith*
When the anti-substance abuse platform "Truth Initiative" began in 2000, the smoking rate for teens was 23 percent ー almost two decades later, it stands at 5 percent.
And now, after major inroads with young smokers, the organization is shifting its efforts to another pressing danger facing teens, according to its managing director.
"Opioid dependence can happen in just five days," Mary Dominguez said Monday in an interview on Cheddar.
Truth Initiative recently launched the second phase of its "The Truth About Opioids" campaign, aimed at preventing opioid addiction among teens and young adults.
The organization released a new video that shows a 26-year-old's real-life experience as she undergoes opioid addiction treatment and experiences withdrawal.
Dominguez said the video, however jarring, is meant to highlight that opioid addiction can happen to anyone.
"A lot of people might go to the doctor and get a 30-day prescription for it and not know what could happen to them, and what that could lead to," she said.
In 2016, 2.5 million young adults ages 18 to 25 reported misusing an opioid in the past year, according to statistics from Truth Initiative.
Dominguez said her organization hopes to replicate its success with curbing teen smoking.
"We felt like we owed it to our audience to talk about \[opioid addiction\] with them and to let them know what the facts are about it."
Truth Initiative collaborated with Ad Council and the Office of National Drug Control Policy to create The Truth About Opioids campaign, which has received prime advertising space, thanks to partnerships with major companies like Google ($GOOGL) and NBCUniversal.
For full interview [click here](https://cheddar.com/videos/truth-initiative-launches-new-campaign-to-prevent-opioid-addiction).
Republicans dropped Rep. Jim Jordan on Friday as their nominee for House speaker, making the decision during a closed-door session after the hard-edged ally of Donald Trump failed badly on a third ballot for the gavel.
Canada has removed 41 of its diplomats from India as tensions rise between the two nations.
Mitt Romney said he believes right-wing media is the reason for the radicalization of the GOP party.
An Army private who fled to North Korea before being returned home to the United States last month has been detained by the U.S. military, two officials said Thursday night, and is facing charges including desertion and possessing sexual images of a child.
Israel bombarded Gaza early Friday, hitting areas in the south where Palestinians had been told to seek safety, and it began evacuating a sizable Israeli town in the north near the Lebanese border, the latest sign of a potential ground invasion of Gaza that could trigger regional turmoil.
The Justice Department has secured a $9 million settlement with Ameris Bank over allegations that it avoided underwriting mortgages in predominately Black and Latino communities in Jacksonville, Florida, and discouraged people there from getting home loans.
Israel pounded the Gaza Strip with airstrikes on Thursday, including in the south where Palestinians were told to take refuge, and the country's defense minister told ground troops to “be ready” to invade, though he didn’t say when.
Addressing the nation from the Oval Office, President Joe Biden has made his case for major U.S. backing of Ukraine and Israel in a time of war.
Federal Reserve Chair Jerome Powell said Thursday that inflation remains too high and that bringing it down to the Fed's target level will likely require a slower-growing economy and job market.
Despite deepening opposition, Rep. Jim Jordan is expected to try a third vote to become House speaker, even as his Republican colleagues are explicitly warning the hard-edged ally of Donald Trump that no more threats or promises can win over their support.
