Amazon Prime Day (and a Half) Will Be the Biggest One Yet
*By Max Godnick*
This year, Amazon's Prime Day is really more of a day and a half.
The thirty-six hour global shopping spree is the longest promotion in the event's four year history. While everything from light bulbs to luggage will be on sale, the made-up holiday is meant to drive shoppers to Amazon's own lines of products and devices.
"It's a really ingenious supervillain-type of idea by Jeff Bezos," said Matt Swider, the senior mobile and buying guides editor at TechRadar, in an interview with Cheddar on Thursday.
Prime Day's best deals have always centered around the company's own offerings such as the Echo, Kindle, and Fire suites. Swider says he expects the prices of those items to hit all-time lows when the event starts on July 16th.
"It's almost like the GoPros and the Playstations and the XBoxes are there to tempt you to the site, and then you'll buy Amazon products" he said.
This year, Amazon will extend the Prime Day deals to its brick-and-mortar Whole Foods and Amazon Go operations, bringing the day of savings into the real world for the first time ever.
Prime Day is Amazon's answer to the biggest shopping days of the holiday season: Black Friday and Cyber Monday. Swider said the company picked July because it's in a relatively quiet period in the national cycle of holidays and pop-culture events. While it hasn't quite lived up to the standards set by the end-of-the-year shopping rush, Prime Day fills a niche all its own: affordable home goods.
"It can't compare if you're looking for a Black Friday or a Cyber Monday," cautioned Swider. "If you're looking to pick up an item or two that you've been putting off, this is the time to buy it."
For the full segment, [click here.](https://cheddar.com/videos/everything-you-need-to-know-about-amazons-biggest-prime-day-yet)
Compass Inc. reported its Q4 earnings on Wednesday, noting a 31 percent surge in quarterly revenue year over year. The real estate brokerage platform allows agents to promote and market their properties online and saw a 90 percent agent retention rate as well. Compass CEO Robert Reffkin joined Cheddar News to discuss the company's earnings, what ongoing inflation means for the housing market and how they help agents directly. "Let me start by saying my mom is actually a real estate agent, has been the majority of my life. She's a real estate agent today at Compass, and so I built Compass with her in mind," Reffkin said. The goal for an agent is to grow their business and have a better quality of life, more income to support their family, more time to be with their family, and it's not just software. It's a platform of software and services."
While many are excited to watch the final two NFL teams square-off and see which one ultimately takes home the trophy, some, on the other hand, are there for another mian attraction -- the commercials. Companies during this year's game are looking towards the future From electric vehicles, to robots, and crypto-currency, several first-time advertisers are expected to join long-time advertisers like Pepsi, Budweiser and Doritos during the NFL's biggest game. Tom Morton, Global Chief Strategy Officer at R/GA, joined Cheddar News' Big Game Special to discuss.
Americans are expected to spend nearly $24 billion in 2022 for Valentine's Day, and many of those gifts will be in the form of chocolate. John Galloway, interim president of the Americas and CMO of Godiva, joined Cheddar's Opening Bell to discuss what chocolate trends the brand is seeing this year, plus the impact of inflation and supply chain issues on the industry.
Darren Schuringa, Founder & CEO, of ASYMmetric ETFs, talks about the strength of the U.S. consumer and discusses how tension between Russia and Ukraine is impacting the energy market.
Robert Conzo, CEO of The Wealth Alliance, breaks down the major headwinds impacting markets and highlights areas within technology showing potential growth.
Nissan is revving up its commitment to electric vehicles. the Japanese automaker announcing plans to invest $500 million to transform its assembly plant in Mississippi to build two all-new EV models starting in 2025. It's all part of Nissan's goal to have 23 electrified models for the Nissan and Infiniti brands globally by 2030. Ashwani Gupta, Nissan's COO, joined Cheddar's Opening Bell to discuss this announcement and the company's EV goals moving forward.
Blue Apron CEO Linda Findley joined Cheddar News to talk about the meal kit company’s Wellness 360 holistic wellness campaign and previewing Q4 and end of year results to be released next week. "Really the concept here is about holistic wellness and health," Findley said. "So thinking through not just what you're eating, but also mental health and financial health. And so we try to bring lots of tools to people so that they can think about ways to manage that balance."
