*By Christian Smith* The Consumer Electronics Show isn't just a massive display case for the latest in consumer tech ー it's also the site of new partnerships. This year, CES marked, among other milestones in tech, a new partnership between gaming hardware maker Alienware and "League of Legends" developer Riot Games, a union that was a year in the making, according to the general manager at Dell's gaming arm, Alienware. "It actually started here a year ago," Frank Azor told Cheddar at the Las Vegas conference on Wednesday. "That's where we first met." The Dell-owned gaming company will become the esports league's official competition PC and display partner. Alienware will also provide full hardware support for "League of Legends"' two premier leagues ー the LCS and the LEC ー for their spring and summer seasons. Gaming has become big business for Dell and Alienware, with annual revenue topping $3 billion. Alienware also launched a new gaming laptop at CES ー the Area-51m ー which Azor said packs serious punch for a notebook. "It's basically a desktop computer like our Alienware Aurora, but in a notebook form," Azor said. "We threw everything in the kitchen sink at this thing." The Area-51m allows users to upgrade the 17-inch laptop's hard drive and graphics package, so they can keep up with the latest advancements in video game technology. The power comes with a price: $2,549, to be exact. The Area-51m will go on sale Jan. 29. For full interview [click here](https://cheddar.com/videos/dells-alienware-launches-new-gaming-laptop-with-the-power-of-a-desktop).

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Sex is a big market for the AI industry. ChatGPT won’t be the first to try to profit from it
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