*By Chloe Aiello* Actor Alfonso Ribeiro's case against Epic Games for its use of "the Carlton" dance in "Fortnite" might come down to a jury's sympathy, rather than copyright technicalities, intellectual property lawyer Gaston Kroub told Cheddar on Tuesday. "I think it's a mistake to only focus on the copyright issues, because you do have this idea where you have this right of publicity under California state law ... Could a sympathetic jury decide that these \[artists\] deserve something from 'Fortnite'? That's something that remains to be seen," said Kroub, a partner at Kroub, Silbersher & Kolmykov. Ribeiro, who rose to fame playing Carlton on "The Fresh Prince of Bel Air," is suing Epic and Take-Two Interactive, the maker of "NBA 2K." Both use "the Carlton" step that Ribeiro made famous on the show as an "emote," a celebratory dance that can be purchased by players in-game. Ribeiro is just the latest celebrity or influencer to file a suit. Rapper 2 Milly and Instagrammer Russell “Backpack Kid” Horning have also filed complaints for misappropriation of their respective dances, the "Milly Rock" and "the Floss," [Variety reported](https://variety.com/2018/gaming/news/fortnite-dance-lawsuit-1203092141/). The complaints allege copyright infringement and claim the game creators are violating the right of publicity of the celebrities associated with the dances. "What Alfonso Ribeiro and 2 Milly and the Backpack Kid now have claimed is it looks like they're endorsing 'Fortnite''s use of their dance moves and they haven't provided that permission," Kroub said. The outcome of these cases is difficult to predict. "You can't copyright a single dance move but you can copyright under the copyright act choreography," he said, adding that copyrights on the moves are still pending. "Really at the heart of this, though, is the fact that Epic is making a lot of money and these dances are generating revenue." He added that one potential defense for Epic or Take-Two is to claim they were parodying, not performing, the dances. That said, the case will also depend on the items uncovered during discovery ー whether or not the game makers contacted any artists or just assumed the dances were public domain. Most interestingly, Kroub said the complaints venture into "uncharted territory." "No one knew a year ago 'the Carlton' would be generating untold numbers of revenue for a company, like Epic. And what we are seeing is video games are a big business and celebrities want to be associated," he said.

Share:
More In Technology
Cheddar Awards: Dara Khosrowshahi Is 2018's Most Studious
As Cheddar reflects on 2018, we are profiling the most innovative, flamboyant, and often-controversial entrepreneurs and corporate leaders who delivered the year's most memorable moments in business. Of the CEO Class of 2018, who was crowned Biggest Flirt? Class Clown? Check Cheddar.com for all the Cheddar Awards and more year-end coverage.
Cheddar Crystal Ball: the Tech Most Likely to Advance in 2019
2018 was a year of serious advancement in tech. It brought us more driver-less cars, Bitcoin adoption, and more A.I. But as the year dwindles, we're looking to the future, not the past. As we gaze into Cheddar's Crystal Ball, here are our top five picks for the technology that is most likely to advance even further in 2019.
Spin Co-Founder Says Backing from Ford Offers an Edge Over Scooter Rivals
The e-scooter market is steadily growing more competitive, but Spin's leader isn't fazed ー he's got Ford on his side. "We've got a great capital backer, a company that believes in the long-term vision that we have," Euwyn Poon, co-founder and president of Spin, told Cheddar Wednesday. "And I think we're the company that's going to be here to stay."
Fatherhood, Elon Musk, and Earbuds Made Ray J a Brand New Man
Ray J has built an unconventional career to say the least, but the musician and television personality-turned entrepreneur ー and new father ー says he has turned over a new leaf in his personal and professional life, thanks to a leader who once inspired him: Elon Musk.
'Aurora Is Not For Sale,' Cannabis CEO Terry Booth Says
Big beverage and big tobacco may be seducing some players in the burgeoning marijuana market, but Canada-based Aurora Cannabis is not one of them. In a Tuesday interview with Cheddar, CEO Terry Booth said it's just too soon for his company, one of the world's largest medical marijuana producers, to jump in bed with a major name in alcohol or tobacco.
Load More