Al Branch Creates Marketing Strategies For Hip Hop Artists
Al Branch is the Chief Marketing Officer & Partner of the powerhouse management group, The Blueprint Group & Maverick Artist Management. He sits down with Alyssa Julya Smith in LA to talk about how the brings artists like Nicki Minaj, G-Eazy and Drake to the next level in their careers.
Branch talks about his lifelong passion for hip-hop which has defined his style as a manager and marketing executive for over two decades. He talks about the importance of bringing together brands around musical acts and worked to landed the Sprite deal for Drake, which allowed his to cross over early in his career.
Branch also talks about how they helped bring G-Eazy from an independent darling to a bona fide multiplatinum superstar by 2015. Branch is currently working on projects for Cyhi, G-Eazy, Marc E. Bassy and looking forward to the new Nicki Minaj album.
Thanksgiving travel is set to smash records as millions fly, drive, and ride despite FAA disruptions and economic uncertainty. Here’s what you need to know.
AI, BNPL and new digital tools are reshaping holiday shopping. PayPal’s Michelle Gill shares survey insights, tech trends, and tips for smarter spending in 2025
'The Chair Company' blends sharp satire with workplace conspiracy. Lake Bell joins us to talk its corporate themes, quirky characters, and why viewers love it!
Nvidia smashes earnings with record-breaking revenue and soaring Blackwell demand as shares slip this morning, Barron’s senior writer Adam Levine unpacks it all
Jeff Wagoner, CEO of Outrigger Hospitality Group, discusses the company’s coral preservation initiatives and sustainable practices at their hotels and resorts.
Dena Jalbert, Head of M&A at Align Advisory, discusses the state of mergers and acquisitions in 2025 and beyond, highlighting key trends and opportunities.
