Aerie, the women's lingerie and lifestyle retailer that has staked its mission on empowering women to love themselves as they are, is now taking its message of support one step further by pouring $400,000 into helping leaders make improvements in their own communities.
The company announced eight new #AerieREAL Role Models on Thursday along with 20 changemakers who will each receive $20,000 grants to benefit their work.
"We're doing so much at Aerie, and I think the fact that we're actually giving people the money, and also the investment of our energy, our time, and our platforms is something that no one else is doing," said Iskra Lawrence, a fashion model who was named an Aerie Role Model in 2016.
The company, which began shifting its brand messaging to encourage women to "love your real self — inside and out" in 2014 when it stopped airbrushing photos, is "standing for something," Jen Foyle, Aerie global brand president told Cheddar.
Among the new Role Models named this year are Tony-winner Ali Stroker, actress Lana Condor, and DJ Tiff McFierce.
"It's been really fun mentoring the girls," Lawrence said. "It is a community. It's not just the Role Models. We spread that community to our customers as well."
"We keep looking forward," Foyle said. "What can we do different? Because, like I said, our competition is now following. We have to lead and there's so much more to talk about."
Americans are still spending, but rising anxiety over jobs, AI, housing and tariffs tells a different story. Kearney Consumer Institute’s Katie Thomas explains.
Disney is back in focus after Q3 earnings. Investors are watching streaming profits, theme parks and ESPN as the entertainment giant looks for its next catalyst
Healthcare policy is shifting fast, raising questions about drug prices, Medicare and access. Leap Health CEO Hani Elias explains what patients need to know.
The U.S. job market is cooling as hiring slows and employers turn cautious. LinkedIn’s Kory Kantenga breaks down jobs, wages, spending and AI’s impact.
AI is entering a new phase as enterprises move beyond experimentation and demand measurable returns. Appian CEO Matt Calkins discusses what comes next.
Commercial Metals CEO Peter Matt reveals how a $2.5B acquisition spree is transforming the 111-year-old steelmaker into a construction solutions powerhouse.
Angelo Zino, Senior Vice President and Technology Equity Research Analyst at CFRA, breaks down Big Tech earnings, AI spending, and what's next for the Mag 7.
