Advertising's Digital Facelift

Dan Lagani, President and Chief Revenue Officer at Diply, discusses the future of programmatic advertising as we move into an increasingly more digital landscape. Lagani digs into the rise of programmatic ads because of their ability to simplify content by getting it to the right person at the right time and in faster, more effective ways through automation. We talk the revenue possibility for digital ads. Digital ad display spending is expected to reach $39 billion in 2018.

More In Business

Big Business This Week: A 'Slow-Motion Murder' at Paramount, Tax Hikes (for the Rich) and is Walmart the New Whole Foods?

Plus, Starbucks reported its first quarter of declining sales and earnings since the pandemic, Biden tries to tackle the national debt and Warren Buffett is set to host the annual meeting of his investment firm Berkshire Hathaway.

What Does Marijuana Reclassification Mean, Anyway?

The U.S. could pot-tentially deem marijuana as a less dangerous drug.

Federal Reserve Announces Its Decision on Interest Rates

Powell announced that the Fed will keep the interest rate at their current level of 5.25-5.5 percent, their highest for nearly 20 years.

Worried About Summer Gas Prices? Buy Energy Stocks

You could turn pain at the pump into a financial bump if you buy the dip on energy stocks, one analyst says.

With High Mortgage Rates, Is It Time to Consider a Tiny Home?

For most, buying a home is a far-reaching goal. With high mortgage rates and low inventory, it may be time to get creative and consider a tiny home.

Florida’s 6-Week Abortion Ban Takes Effect

The rules are affecting not just women who want therapeutic abortions, but also nonviable pregnancies for women who want to have babies.

Tom Brady’s Company, Autograph, Wants You To Engage With Your Favorite Athlete...Including the GOAT

Autograph revolutionizes fandom, allowing fans to engage with their favorite celebrities through digital collectibles, experiences, and rewards.

The Breakthrough Skin Cancer Vaccine That’s Changing the Game

A “cure for cancer” might be too ambitious, but recent results in skin cancer vaccine trials are injecting hope into the battle against it.

Sure, it's Not Exactly Fun, But Here's Why Financial Planning is So Important

Cetera Holdings CEO Mike Durbin sits down with Cheddar to discuss the important of financial planning, investment strategy and the state of today's market.

US GDP Growth (Or Lack Thereof): Why Were the Figures So Low?

The U.S. GDP dropped in 2024. Here's what that means for you.

Load More