*By Conor White*
"Mad Men" creator Matthew Weiner's new anthology series for Amazon, "The Romanoffs," is about far more than Russia's last royal family, according to one of its stars.
"As I said to Matthew when I was doing this, I have to bone up on the Romanoffs," actor Aaron Eckhart said in an interview on Cheddar.
"And he said, 'Well, not really, because it really has nothing to do with the Romanoffs.'"
The family consisted of Tsar Nicholas II, his wife, and five children. After Russia's February Revolution of 1917, Nicholas II abdicated the throne and was later executed with the rest of his house. Within the last 30 years, all the bodies have been discovered and identified through DNA testing. Despite that evidence, whispers remain that one of his children, most likely Anastasia, escaped the killings. (The tsar's youngest daughter inspired the popular animated film, "Anastasia," which was recently turned into a musical.)
The Amazon ($AMZN) series features a different cast in each of its eight episodes, which are all linked by some sort of connection to the famous family ー be it real or fabricated.
Eckhart said it's the relationships between the show's characters ー whether directly linked to the royals or not ー that makes the show special.
"The magical part of the show is that it has thematics, and it has through lines with the Romanoffs," the Golden Globe nominee said. "But it's all these different scenarios with different people all over the world."
The series is creator Weiner's return to television after his seven-season run with "Mad Men" ー the highly-acclaimed show garnered two Golden Globes for "Best Drama Series" and eight Primetime Emmy awards.
It was Eckhart's first time working with Weiner, and he said the experience was "educational, interesting," and "fascinating,"
"It's very surprising and striking and bold. It takes a real genius to figure this all out," Eckhart added.
In the age of binge-watching, Amazon has made the choice to release one episode per week after releasing the first two episodes simultaneously on Oct. 12.
Eckhart is a fan of the move and called it "more traditional." But he admitted he has binged his way through at least one classic series.
"I did binge-watch 'Friends'," he said.
"'Friends' is a very good show."
For full interview [click here](https://cheddar.com/videos/meet-the-romanoffs).
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
These are the headlines you Need 2 Know for Monday, Feb. 4, 2019.
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Cannabis investment company Acreage Holdings knew CBS would likely reject its proposed Super Bowl commercial, but CEO Kevin Murphy said it was worth the trouble. The ad was produced to draw attention to the STATES Act, a piece of bipartisan legislation that aims to pave the way for widespread legal cannabis in the U.S. "The message is very simple: the time is now to bring on and get behind the STATES Act," Murphy told Cheddar. "The STATES Act is a bill that we hope can pass in Congress and in the Senate to leave cannabis reform to the states."
Fans of the tearjerker "A Walk to Remember" might not recognize star Shane West. In stark contrast to his role as Landon ー reformed bad boy and star-crossed lover to Mandy Moore's Jamie ー the actor is making his debut on Fox's "Gotham" as one of DC Comics' most notorious villains: Bane.
According to West, the series creators saved one of the best nemeses for last. "It was the final season, they saved their one big, bad villain that they hadn't done in five years for the end," he told Cheddar.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
What government shutdown? Friday's jobs report showed a blockbuster 304,000 jobs were added in the month of January, despite fears that the partial government shutdown would weigh on the job market. The unemployment rate ticked up to 4 percent, as more Americans rejoined the labor pool. "This economy is now really firing on all cylinders," said Steve Moore, distinguished visiting fellow at the Heritage Foundation. "There's nothing negative about this."
