*By Bridgette Webb* The four major sports leagues in the U.S. have the ability to bring in serious cash. And that's created opportunity for Nick Fullerton, CEO of SportsETFs, a fund dedicated to the business. "We are trying to capture the growth of the sports leagues, which has been growing faster than the overall economy," Fullerton said Tuesday in an interview on Cheddar. The ETF, which trades under the ticker FANZ, invests in companies that have deals with the NFL, NBA, MLB, and NHL. Fullerton said the proof is in these partners, which enter into "multi-year, multi-million dollar agreements" with the leagues. "\[We\] found that these companies who choose to spend their marketing budgets with sports leagues tend to grow faster than their competitors," he said. The fund includes some of the most dominant names in sports sponsorship, among them Coca-Cola, Gatorade-owner Pepsi, as well others that may surprise you, like Amazon. The e-commerce giant struck a deal with the [NFL](https://www.cnbc.com/2018/04/26/amazon-streaming-thursday-night-football-in-2018-2019.html) to stream Thursday Night Football games for the next two seasons. Fullerton said the recent [Supreme Court](https://cheddar.com/videos/draftkings-ceo-were-going-all-in-on-legalized-sports-betting) decision opening the door for legal sports betting may also be a serious factor as casinos look to partner with top leagues ー in July, the NBA announced that it had tapped [MGM](http://www.nba.com/article/2018/07/31/mgm-resorts-international-becomes-official-gaming-partner-nba-official-release) to be its official gaming partner. It's a union that Fullerton said will be a boon for many partners of major league sports. "The casual fan is probably going to be more apt to stay engaged with their screen and device to see when they make a casual bet," he said. "We feel that more partnerships will come into play." For full interview [click here](https://cms.cheddar.com/videos/VmlkZW8tMjI4MjI=).

Share:
More In Sports
Influencer Platform Trufan to Launch with Backing of Big Sports Names
Trufan, a new platform letting brands and influencers reward their most loyal fans on social media, has attracted the attention of big names in sports and entertainment, but CEO Swish Goswami told Cheddar he's taking a "very Canadian approach" by catering to mom-and-pop shops as well.
Lacrosse League Startup Gets Backing from Alibaba's Joe Tsai to Build Media Business
Professional lacrosse league startup Premier Lacrosse League has big ambitions to take professional lacrosse mainstream ー and now it has funding from big investors to do it. Premier Lacrosse League announced on Tuesday it closed a series A round of funding, co-led by Alibaba billionaire Joseph Tsai's J Tsai Sports, the Raine Group, and Brett Jefferson.
Golden State Warriors Join Forces With Google for Cloud Tech
The star-studded Golden State Warriors is adding another flashy name to its team: Google. The NBA defending champions and the Chase Center just formed a new partnership with Google Cloud to create a high-tech sports and entertainment area. The Warriors' Chief Revenue Officer Brandon Schneider joined Cheddar to discuss the partnership.
ASUS USA CMO Wants to Make Gaming More Inclusive for Women
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. Vivian Lien, chief marketing officer at ASUS North America, joined Cheddar Friday to discuss how her company is trying to make gaming more welcoming for women.
Load More