The advertising landscape is rapidly evolving. Kristen Scholer sits down with David Sable, Global CEO of Y&R, to discuss the outlook for marketing in 2018. Sable says the industry has been too focused on digital, and expects advertisers to get back to marketing.
Sable gives us his thoughts on the success of ad targeting. He says the winners in this area for 2018 will include Facebook, and that we cannot count out Snap. The ad executive approves of Evan Spiegel's decision to separate social from media. He thinks the redesign is "brilliant," and is curious how many companies will follow that strategy.
Outside of the digital ad giants Google and Facebook, Sable sees strong potential for LinkedIn. He says the professional network has the most differentiated position and expects good things from them.
U.S. sports betting is booming as NFL and college football fuel massive activity. BetMGM CEO Adam Greenblatt breaks down trends, growth, and what’s next.
With a merger this big, creators, studios, and theaters all face uncertain futures. Here’s what experts are worried about and what good could come from it.
With disengagement rising and hybrid work shifting, 'Everybody Matters' author Bob Chapman explains why treating people well could define the future of work.
We sat down with Ali Furman, U.S. Consumer Markets Industry Leader at consulting firm PwC to ask what trends she garnered from the initial data this year.
