The advertising landscape is rapidly evolving. Kristen Scholer sits down with David Sable, Global CEO of Y&R, to discuss the outlook for marketing in 2018. Sable says the industry has been too focused on digital, and expects advertisers to get back to marketing.
Sable gives us his thoughts on the success of ad targeting. He says the winners in this area for 2018 will include Facebook, and that we cannot count out Snap. The ad executive approves of Evan Spiegel's decision to separate social from media. He thinks the redesign is "brilliant," and is curious how many companies will follow that strategy.
Outside of the digital ad giants Google and Facebook, Sable sees strong potential for LinkedIn. He says the professional network has the most differentiated position and expects good things from them.
The U.S. is asserting control over Venezuelan oil after capturing President Maduro. Energy reporter Ben Geman of Axios breaks down what it means for markets and
Silver is back in the spotlight as supply constraints, surging industrial demand, and macro trends push prices high, possibly heading toward $100/ounce.
NANT Global Finance CEO Mark Elenowitz shares how blockchain is transforming capital markets with integrated brokerage, exchange, and transfer services.
