The advertising landscape is rapidly evolving. Kristen Scholer sits down with David Sable, Global CEO of Y&R, to discuss the outlook for marketing in 2018. Sable says the industry has been too focused on digital, and expects advertisers to get back to marketing.
Sable gives us his thoughts on the success of ad targeting. He says the winners in this area for 2018 will include Facebook, and that we cannot count out Snap. The ad executive approves of Evan Spiegel's decision to separate social from media. He thinks the redesign is "brilliant," and is curious how many companies will follow that strategy.
Outside of the digital ad giants Google and Facebook, Sable sees strong potential for LinkedIn. He says the professional network has the most differentiated position and expects good things from them.
Emily Hosie, CEO of Rebelstork, explains the concept of Returns Recommerce, plus how her company raised $18M to address the industry-wide issue of returns.
Steven Overly, Host of Politico Tech, talks to Dave Briggs about the key takeaways from Joe Rogan's interview with Mark Zuckerberg, all under 20 minutes. Watch!
Abrar Al-Heeti, Tech Reporter at CNET, explains what will happen if and when the TikTok app is banned in the United States. Plus, who may buy it? Watch!
Chris Lafakis, Director at Moody's Analytics, discusses how home insurance may change as a result of the devastation in California brought on by the LA fires.
Brian Rosen, Founder and CEO of InvestBev, discusses what the Surgeon General’s new Advisory on Alcohol and Cancer Risk means for the adult beverage business.
Damage from the Los Angeles inferno is setting records—and it's not over. Plus, rate-cut drama, the battle over Greenland, and Zuckerberg bends the knee.
