The advertising landscape is rapidly evolving. Kristen Scholer sits down with David Sable, Global CEO of Y&R, to discuss the outlook for marketing in 2018. Sable says the industry has been too focused on digital, and expects advertisers to get back to marketing.
Sable gives us his thoughts on the success of ad targeting. He says the winners in this area for 2018 will include Facebook, and that we cannot count out Snap. The ad executive approves of Evan Spiegel's decision to separate social from media. He thinks the redesign is "brilliant," and is curious how many companies will follow that strategy.
Outside of the digital ad giants Google and Facebook, Sable sees strong potential for LinkedIn. He says the professional network has the most differentiated position and expects good things from them.
Make sure your love don't cost a thing this Valentine's Day to any scammers. Note: we're not talking about your partner that didn't do the dishes after saying they would.
Landing founder and CEO Bill Smith shares how the company’s new Nomad pass and partnership with Frontier Airlines allows subscribers unlimited airfare and accommodations.
The pandemic yielded government financial support and (eventually) a surprisingly strong job market — but racial wealth disparities grew. Why is it so difficult to close the wealth gap?
Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Many businesses have decided less is better, justifying their limited selection by asserting shoppers don’t want so much choice.
Joe Pompliano, author of the Huddle Up newsletter, breaks down the biggest moments from Super Bowl LVIII, from potentially record-breaking viewership to Taylor Swift’s highly anticipated appearance.
David Wright, President and owner of Wright Financial Group, shares his thoughts on why the Federal Reserve seems hesitant to cut rates, and why regional bank stocks could help move the needle.
Disney and Fortnite-maker Epic Games will collab on making new video games with Disney characters. Hopefully it will be more than Mickey Mouse hitting the Griddy.
Hershey is cautioning on its 2024 profit growth as the company contends with rising cocoa costs, leading to increased prices for chocolate. The company anticipates its full-year earnings per share being relatively flat, partly due to higher cocoa and sugar costs.
