Fans are consuming pro football games at “record levels,” according to the president of the San Francisco 49ers.
But with ratings for NFL games sliding amid the changing media landscape, Al Guido says the league needs to better job of reaching viewers.
“If you look at the deal we did with Amazon, if you look at the Verizon-Oath deal, the Thursday night deal -- for us, we gotta get to a point where we have content in every single fan’s hand,” he told Cheddar in an interview. “And we’ve removed some of the exclusivities, which I think will lead to better ratings moving forward.”
Guido was referencing the deal struck between the league and Fox this week to carry Thursday Night Football games for the next five seasons.
The $3 billion price tag raised some eyebrows in light of ratings numbers -- research firm MoffettNathanson found viewership was down 13 percent during the regular season this year, and as much as 20 percent for the playoffs. Whether those declines continue into this weekend’s Super Bowl remains to be seen.
The New England Patriots will face off against the Philadelphia Eagles on Sunday, February 4th.
For full interview [click here](https://cheddar.com/videos/how-the-san-francisco-49ers-are-taking-advantage-of-silicon-valley).
Billionaire Tom Steyer is putting his personal fortune behind an effort to get President Trump out of office. Special counsel Robert Mueller has indicted 13 Russian nationals and three Russian entities for allegedly meddling in the 2016 presidential election. Coinbase users took to social media and Reddit to complain about glitches on the platform. Coinbase says the root of the problem is credit card processing managed by Visa. But, Visa says they didn't cause the problem.
The NBA star says, "Anytime I can give any word of advice, anytime I can be a role model to anybody, I try to be there because I know who I was, and I know what it took and how many people it took to help me get to the point of success."
Your Future Home: Housing trends and tips with Quicken Loans. On Between Bells: "Black Panther" finally hits theaters. plus, a night of near misses for Team USA at the Winter Olympics. We're joined by FHM, Citi, LiveScience, and more.
At this year's Winter Olympics, young stars are making big statements across a number of events. Mikaela Shiffrin, 22, took home gold in the giant slalom last night - setting up a big showdown between Shiffrin and skiing legend Lindsey Vonn in the downhill race later this week.
NBA All-Star Weekend is here. The League's best will go head to head in a number of contests, but with injuries plaguing many of the NBA's top players, will people still tune in?
Angela Ruggiero, Olympic gold medalist and CEO and co-founder of Sports Innovation Lab, joins Cheddar live from PyeongChang, South Korea to share her thoughts on the first week of the Olympics. She also discusses the technology she's been seeing at the games.
Amazon surpassed Microsoft in market cap. McDonald's is making its Happy Meals healthier. Washington D.C. reacts to the Florida high school massacre. Plus, we hear from an entrepreneur who started the first studio of its kind in the fitness industry.
The boxing trend is sweeping through the fitness industry. Box + Flow founder Liv Young joins Cheddar to discuss how she's breaking through the cluttered landscape by combining the sport with another popular workout: yoga.
The congressman responded to the school shooting in Parkland, Fla., expressing frustration that Democrats have introduced bills that could prevent mass shootings, but Republicans don't support them.
Karen Crouse, the New York Times sports reporter who broke the story about figure skater Adam Rippon's eating disorder, discusses the future of sports in a space where lean, light figures are encouraged.
