Fans are consuming pro football games at “record levels,” according to the president of the San Francisco 49ers. But with ratings for NFL games sliding amid the changing media landscape, Al Guido says the league needs to better job of reaching viewers. “If you look at the deal we did with Amazon, if you look at the Verizon-Oath deal, the Thursday night deal -- for us, we gotta get to a point where we have content in every single fan’s hand,” he told Cheddar in an interview. “And we’ve removed some of the exclusivities, which I think will lead to better ratings moving forward.” Guido was referencing the deal struck between the league and Fox this week to carry Thursday Night Football games for the next five seasons. The $3 billion price tag raised some eyebrows in light of ratings numbers -- research firm MoffettNathanson found viewership was down 13 percent during the regular season this year, and as much as 20 percent for the playoffs. Whether those declines continue into this weekend’s Super Bowl remains to be seen. The New England Patriots will face off against the Philadelphia Eagles on Sunday, February 4th. For full interview [click here](https://cheddar.com/videos/how-the-san-francisco-49ers-are-taking-advantage-of-silicon-valley).
