Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
American semiconductor company, Intel officially announcing plans to build a new $20 billion chip manufacturing complex outside Columbus, Ohio. This comes as the global chip shortage continues to hamper production of everything from smart phones, to cars. Jennifer Smith - Logistics and Supply Chain Reporter, WSJ joined Cheddar's Opening Bell to discuss.
Verizon and AT&T officially launched their 5G wireless services Wednesday across the U.S. Despite pushback from U.S. airlines and the FAA over safety concerns, the telecom giants rolled out the next generation of wireless cellular technology, with speeds up to 20 times faster than 4G LTE. John Biggs, Editor, Tech Crunch joined Cheddar's Opening Bell to discuss.
Earnings season kicks into high gear this week as big players are on tap to report their Q4 numbers, including Microsoft, Apple, and Tesla. Investors will be watching for key indicators on how the companies are dealing with inflation, Omicron and interest rates. Christine Short, VP of Research, Wall Street Horizon joined Cheddar's Opening Bell to discuss.
Stan Farnsworth, chief marketing officer at PulseForge, joined Cheddar to talk about his company's debut at CES 2022 and how it plans to innovate the sustainable tech manufacturing space. PulseForge is bringing a new approach to industrial thermal processing, which contributes to 30 percent of global greenhouse gas emissions, according to Farnsworth. "By using 85 percent less energy in the processing of materials through a variety of manufacturing processes, we can make a direct impact in reducing carbon output and reducing carbon footprint associated with manufacturing," he said.
Oliver Chen, senior retail analyst at Cowen, joined Cheddar's "Opening Bell" to discuss the latest details about department store chain Kohl's after it received at least two offers from buyers to take the company private. Chen stated that Kohl's is an attractive landing spot for prospective buyers because of its premium real estate and undervalued stock prices. He also noted that despite the rise in online shopping, there is still room for brick and mortar shops to flourish. "We're very bullish on bricks meets clicks. The integration of stores and digital," Chen told Cheddar. "People love to return items in stores, people love the treasure hunt of shopping and the convenience and immediacy of stores."
