Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
DoorDash on Wednesday introduced a new service, called Package Pickup, that allows customers to request a Dasher who will pick up and deliver their prepaid returns to local carriers
Andrew Challenger, senior vice president at executive outplacement service Challenger, Gray & Christmas, Inc., joined Cheddar News to discuss the potential changes to work culture in 2023.
Stocks ended higher on Wall Street as minutes from the Federal Reserve’s last meeting of policymakers underscored how the central bank remains determined to keep rates high to crush inflation.
