For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture. Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.” The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.

Share:
More In Business
Today Explained: Is ChatGPT Parent OpenAI the Next Google?
Microsoft is reportedly looking to invest $10 billion in OpenAI, the parent company of ChatGPT, which would place the value of the company at $29 billion. Investors believe the new technology company could change the world as Google did.
Bonds Poised for a Rebound in 2023
Caleb Silver, editor-in-chief of Investopedia, joined Cheddar News to discuss playing the bond market, specifically corporate bonds and the risks involved.
Bed, Bath, Bankruptcy and Beyond
Calire Tassin, retail and e-commerce analyst at Morning Consult joined Cheddar News to discuss misses from retailers on Q4 earnings as well as Bed Bath & Beyonds rumored potential bankruptcy.
Load More