For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Here is a rundown of Cheddar News' top market stories of the day.
The winter meetup of CEOs and heads of state is the first since 2020.
The future of viewing is here, and it’s being projected into your living room.
Gregory Breitbart, CEO of Body20, joined Cheddar News to discuss the new technology the company is bringing to the exercise space.
Lauren Fix, founder of Car Coach Reports, joined Cheddar News to discuss the used car market and when would be a good time to shop for a new car.
A judge in Elon Musk's Tesla jury trial is hearing the CEO's request to move it to Texas from California.
Tesla is cutting the price tag on some of its electric vehicles in the U.S.
JPMorgan is expecting an economic downturn, one of several big banks that are warning of a moderate recession later this year.
Kristin Myers, editor-in-chief of The Balance, joined Cheddar News to discuss cash-back rewards services and explained some common programs as demand jumps.
Sam Bankman-Fried spoke out for the first time since his arrest, defending himself against the charges laid out against him.
