Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Lisa Greene-Lewis, CPA and TurboTax expert, joined Cheddar News to explain the major changes that taxpayers need to know as filing season gets underway.
Multiple activist investors have taken stakes in Salesforce, according to reports from several outlets, spurring speculation that the tech firm could soon face additional pressure to increase margins and trim payrolls.
Andrew Collins, the CEO of private aviation firm Sentient Jet, joined Cheddar News anchor Hena Doba on a Walk & Talk discussing the future of business and leisure travel.
