Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
The process to purchase a home nowadays can be a daunting one, especially with inflation and higher interest rates in tow. Danielle Hale, chief economist at Realtor.com, joined Cheddar News to provide some tips for those looking to purchase a residence in a volatile environment.
Jetblue announced it's revamping its True Blue loyalty program by adding perks for travelers who haven't reached their frequent flier status and is an effort to have its program reflect shifting travel habits.
Even as the number of instances of child labor labor violations surged in recent years, lawmakers in some states have worked to ease the use of minors in often dangerous working conditions.
MTV, a division of Paramount, is planning to shut down its news division and lay off 25 percent of its workforce. The company cited "broader economic headwinds" as the reason for the shuttering. The decision comes as Paramount makes cuts to better compete with rival entertainment giants.
