Is Detroit still the auto capital of the U.S.? That is the question, as Silicon Valley-based companies such as Tesla and Google have ramped up the focus on electric and driverless vehicle technology. But Scott Evans, Editor at Motor Trend, argues that Detroit automakers are staking their own claim on the region. “Once they realized that software was going to be the future of automobiles, they all opened up R&D shops in Silicon Valley,” he said. “They’ve got all sorts of tech centers. They’ve got thousands of people employed out there, working closely with all the tech companies to figure out how they can get the latest tech into vehicles faster than ever before.” Many major car manufacturers are showing off that hot new tech this week at the Detroit Auto Show. But one company is noticeably absent: Tesla. Evans says the electric automaker, known for its cash-intensive business model, would rather allocate its resources elsewhere. “Rather than renting space at a major auto show like this, which can be pretty expensive, they’re going with stick to word-of-mouth,” he said. “Everyone knows Tesla. Tesla is in the news all the time, they don’t feel like they need to advertise much at all. You never see Tesla TV commercials because they’re a household name already.” For full interview [click here](https://cheddar.com/videos/the-detroit-auto-show-revs-up).

Share:
More In Business
Tips on saving money at the pump this summer
The national average for a gallon of gas is closing in on $5 dollars per gallon and it's putting pressure on already strained budgets. The summer travel season could stall out before it even gets started. Cheddar's Shannon Lanier has some great hacks to help you save a few bucks at the pump.
'Champagne Nicolas Feuillatte' Brings Champagne to Manhattan's Stone Street
Lower Manhattan's iconic Stone Street is getting a bubbly makeover. Champagne Nicolas Feuillatte will be 'unleashing the bubbles' throughout the month of June in New York City, with themed events, bubble ball pits, and special menu and drink experiences. Anne-Laure Domenichini, director of communications for Champagne Nicholas Feuillatte, joins Cheddar News' Closing Bell to discuss.
Human Rights Advocates Emphasize Importance of Crypto to Congress
Alex Gladstein, Chief Strategy Officer for the Human Rights Foundation, joins Closing Bell, where he explains where tech experts are getting it wrong when they call crypto risky and unproven. He also stresses the importance of crypto and points to how Ukraine was able to use Bitcoin during the onset of the Russian invasion.
RapidAPI Raises $150 Million to Empower Developers to Innovate and Build Software Faster with APIs
API platform RapidAPI recently became a unicorn with a $1 billion valuation after raising $150 million in a Series D funding round led by Softbank Vision Two Fund. Microsoft's Venture Fund, M12, and Andreessen Horowitz also participated. RapidAPI says it provides the world's largest API hub which enables millions of developers and companies to build software faster. Iddo Gino, founder and CEO of RapidAPI, joins Cheddar News' Closing Bell to discuss.
PGA Tour Player Suspensions in LIV Golf Event Is About 'Threat to the Future of Golf'
The PGA Tour has announced that it will suspend players that are competing in the LIV Golf event that teed off today. At least 17 players, including names like Phil Mickelson, Dustin Johnson, and Sergio Garcia are banned from the PGA Tour competition. Hilary Fordwich, a business analyst and golf expert, joined Cheddar News to discuss why the PGA had to go this route. This is a threat to the future of golf for them, and there's been many contentions about them not being fair and that this is vindictive," she said. "Don't forget, of course, they represent sort of a monopoly in the history of golf. So you've got two sides to this story. You've got those the purists, those that feel that golf should only be a certain way and that there are only these limited events that the PGA puts on. And then you've got other people who are saying … this is all about money"
Load More