Wake Up with Cheddar Day is officially underway and to help celebrate it: custom, bite-size cupcakes from Baked by Melissa.
Melissa Ben-Ishay, founder and owner of Baked by Melissa, presented her baked treats on the show and said the Cheddar logo inspired the colorful dessert design.
"I took a look at the logo and I needed the cupcakes to be colorful," Ben-Ishay said. "We complimented them with sprinkles and colored icing to give you a really big pop of pink and orange just like your brand."
The New York-based cupcake company is known for its signature petite treats, and Ben-Ishay said she intentionally made them tiny so cupcake lovers would not feel guilty about eating a variety of them. "Making them just a 'bite' allowed me to try every flavor without feeling bad about it," she said.
Baked by Melissa has 14 locations and an online shop that can ship the cupcakes around the country.
"At Baked by Melissa, we get to make people happy with our best-in-class product," Ben-Ishay said. "We have the single best gift that you can give," Ben-Ishay said.
Here is a rundown of Cheddar News' top market stories of the day.
The winter meetup of CEOs and heads of state is the first since 2020.
The future of viewing is here, and it’s being projected into your living room.
Gregory Breitbart, CEO of Body20, joined Cheddar News to discuss the new technology the company is bringing to the exercise space.
Lauren Fix, founder of Car Coach Reports, joined Cheddar News to discuss the used car market and when would be a good time to shop for a new car.
A judge in Elon Musk's Tesla jury trial is hearing the CEO's request to move it to Texas from California.
Tesla is cutting the price tag on some of its electric vehicles in the U.S.
JPMorgan is expecting an economic downturn, one of several big banks that are warning of a moderate recession later this year.
Kristin Myers, editor-in-chief of The Balance, joined Cheddar News to discuss cash-back rewards services and explained some common programs as demand jumps.
Sam Bankman-Fried spoke out for the first time since his arrest, defending himself against the charges laid out against him.
