Wake Up with Cheddar Day is officially underway and to help celebrate it: custom, bite-size cupcakes from Baked by Melissa.
Melissa Ben-Ishay, founder and owner of Baked by Melissa, presented her baked treats on the show and said the Cheddar logo inspired the colorful dessert design.
"I took a look at the logo and I needed the cupcakes to be colorful," Ben-Ishay said. "We complimented them with sprinkles and colored icing to give you a really big pop of pink and orange just like your brand."
The New York-based cupcake company is known for its signature petite treats, and Ben-Ishay said she intentionally made them tiny so cupcake lovers would not feel guilty about eating a variety of them. "Making them just a 'bite' allowed me to try every flavor without feeling bad about it," she said.
Baked by Melissa has 14 locations and an online shop that can ship the cupcakes around the country.
"At Baked by Melissa, we get to make people happy with our best-in-class product," Ben-Ishay said. "We have the single best gift that you can give," Ben-Ishay said.
Apple unveiled a new and improved HomePod.
Semafor plans to buy back Sam Bankman-Fried's $10 million investment in the company.
Volkswagen U.S. CEO Pablo Di Si joined Cheddar New to discuss record quarterly electric vehicle sales and his reaction to Tesla trimming prices on some vehicles by 20% last week. “We'll continue with our pricing strategy, we're not cutting prices on the vehicle's quality over quantity and product content,” he said.
Southwest Airlines pilots could be on the verge of a strike with a vote planned in May.
Party City filed for Chapter 11 bankruptcy as it aims to cut debt.
The federal government says it will begin a targeted crackdown on nursing homes’ abuse of antipsychotic drugs and misdiagnoses of schizophrenia in patients.
Spotify became the latest tech company to call on the European Union to take action against Apple over anti-competitive practices.
Mortgage demand continues to increase as rates dip while homebuilder sentiment is also on the rise.
Amazon has begun cutting about 18,000 workers this week, affecting largely Amazon stores and some in the technology unit.
Microsoft is laying off 10,000 employees, becoming the latest tech giant to cut its workforce.
