If you're looking for ways to further expand your virtual life in the metaverse, maybe consider fostering a dog.
Pet food maker Pedigree is offering metaverse users a chance to foster a pet from the real world — in the comfort of the virtual one. It's being dubbed as the 'FOSTERVERSE' and the goal of the virtual activation is to find sheltered pets forever homes.
In order to be eligible for virtual fostering, a user must be a "landowner" on the metaverse platform Decentraland. Landowners will be given access to the pet adoption site 'Adopt a Pet' and will be able to choose the furry friend they want. Those that do not own land can still interact with pets but cannot adopt.
As part of the activation, Pedigree is also set to match donations to its Pedigree Foundation up to $100,000. The organization specifically focuses on helping dogs find forever homes.
Jean-Paul Jansen, the vice president of marketing for Mars Petcare North America, said that virtual fostering is an expansion of the company's mission to end pet homelessness.
"Both the Pedigree brand and Pedigree Foundation have long histories of supporting animal shelters and promoting dog adoption, and this program enables people to support deserving dogs in a new way through virtual fostering," he said in a statement.
In a year of the electric vehicle, new technology led to layoffs, new flight options, scooters, and jumps forward in space travel.
ICON's streaming fitness service iFit recently raised $200 million to invest in technology, expand its content library, and reach more potential users.
Amazon Alexa Auto Chief Evangelist Arianne Walker told Cheddar she wants Alexa to shift the perception of the in-car digital assistant.
These are the headlines you Need 2 Know for Wednesday, December 18, 2019.
As 2019 puts a bow on the teens, highlights from the year showed fans that the industry is ready and willing to adapt to upheavals in technology and politics while still having some fun along the way.
Mark Groden, founder and CEO of Skyryse, sees the just completed end-to-end autonomous flight of its helicopter called Luna as a large step forward in realizing a new sky-based transportation system.
Joel Flory, CEO of the photo editing app VSCO, discussed the VSCO girl trend and the acquisition of camera and app company, Rylo, in a sitdown with Cheddar.
Cheddar looks back at the high-profile product failures of the year.
The middle-of-the-night moves on Capitol Hill blindsided the solar sector. The industry had launched an ambitious lobbying effort this summer to extend the industry's tax credit and until last night had believed that an extension would be included in the tax packages.
1-800 Contacts, the private-equity-owned online contact lens retailer, is buying 6over6 Vision, an Israeli startup that has pioneered a way for customers to bypass eye doctors and complete in-home eye tests via their smartphones.
