If you're looking for ways to further expand your virtual life in the metaverse, maybe consider fostering a dog.
Pet food maker Pedigree is offering metaverse users a chance to foster a pet from the real world — in the comfort of the virtual one. It's being dubbed as the 'FOSTERVERSE' and the goal of the virtual activation is to find sheltered pets forever homes.
In order to be eligible for virtual fostering, a user must be a "landowner" on the metaverse platform Decentraland. Landowners will be given access to the pet adoption site 'Adopt a Pet' and will be able to choose the furry friend they want. Those that do not own land can still interact with pets but cannot adopt.
As part of the activation, Pedigree is also set to match donations to its Pedigree Foundation up to $100,000. The organization specifically focuses on helping dogs find forever homes.
Jean-Paul Jansen, the vice president of marketing for Mars Petcare North America, said that virtual fostering is an expansion of the company's mission to end pet homelessness.
"Both the Pedigree brand and Pedigree Foundation have long histories of supporting animal shelters and promoting dog adoption, and this program enables people to support deserving dogs in a new way through virtual fostering," he said in a statement.
Visa will pay $5.3 billion to acquire Plaid, the fintech unicorn that gives finance apps data access and analytics, as major card networks fight to increase access to payments and technical infrastructure in a fast-changing, competitive environment.
Here are the headlines you Need 2 Know for Tuesday, January 14, 2020.
Cerebral, a startup hoping to close a healthcare gap by providing online consultations and prescriptions for mental health issues, is betting users are open to ordering medicine for anxiety, depression and insomnia through the mail.
In bringing esports to the big screen, IMAX President Megan Colligan said the company is trying to find new ways to make the most of movie theaters at times when ticket sales generally lag.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Ongoing tensions between the U.S. and Iran this week have reignited the debate about whether or not bitcoin works as a safe haven asset in times of heightened geopolitical uncertainty.
From CES, Reddit's Jen Wong discussed the unique interactions that the Reddit platform embodies for its users — and for potential advertisers.
Here are the headlines you Need 2 know for Friday, January 10, 2020
Annie Jean-Baptiste, Google’s head of product inclusion, spoke to Cheddar from the Consumer Electronics Show about the company’s “Inclusion Champions” group. “That's 2,000 Googlers globally who have been working and have volunteered to help us 'dogfood' or test our products before they launch."
A rally in big technology companies including Apple sent major U.S. stock indexes to more record highs on Wall Street Thursday.
