If you're looking for ways to further expand your virtual life in the metaverse, maybe consider fostering a dog.
Pet food maker Pedigree is offering metaverse users a chance to foster a pet from the real world — in the comfort of the virtual one. It's being dubbed as the 'FOSTERVERSE' and the goal of the virtual activation is to find sheltered pets forever homes.
In order to be eligible for virtual fostering, a user must be a "landowner" on the metaverse platform Decentraland. Landowners will be given access to the pet adoption site 'Adopt a Pet' and will be able to choose the furry friend they want. Those that do not own land can still interact with pets but cannot adopt.
As part of the activation, Pedigree is also set to match donations to its Pedigree Foundation up to $100,000. The organization specifically focuses on helping dogs find forever homes.
Jean-Paul Jansen, the vice president of marketing for Mars Petcare North America, said that virtual fostering is an expansion of the company's mission to end pet homelessness.
"Both the Pedigree brand and Pedigree Foundation have long histories of supporting animal shelters and promoting dog adoption, and this program enables people to support deserving dogs in a new way through virtual fostering," he said in a statement.
The Libra Association has finally gained one major supporter: the e-commerce giant Shopify.
Brothers Khalil and Ahmed Abdullah of Decoy Games are stepping up to help other game developers of color get their footing in the industry.
Stocks fell in midday trading as investors fretted about more signs that a viral outbreak was spreading and a report showing a sharp weakening in U.S. business activity. Investors headed for safer territory.
These are the headlines you Need 2 Know for Friday, February 21, 2020.
With the purchase, Voyager is acquiring 40,000 retail accounts from Circle Invest, adding to its existing 200,000 users. Circle Invest users will be converted to the Voyager platform by the end of next month.
San Francisco-based Lending Club, which went public in 2014, matches borrowers with investors willing to fund their loans. Merging with Radius, a $1.4 billion-asset, Boston-based community bank, gives it a fast track to becoming a regulated deposit-taking company
Project Vector is not a new car model but rather a multi-use design that could serve as the bones for future electric vehicles with a variety of personal and commercial uses.
The New York City-based startup's biggest targets are companies looking to provide supplemental benefits to employees — a segment that it hopes will grow as the business world becomes more responsive to these kinds of health needs.
At a closed-door gathering in the nation’s capital last month, representatives from close to two-dozen renewable energy, electric vehicle, and environmental advocacy organizations began the early stages of handicapping which Republican senators might be willing to join Democrats in supporting lucrative tax credits for the various green sectors – most of which were axed at the last minute late last year.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
