Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Stocks closed mixed on Wednesday, but two indexes - the Dow and the S&P 500 - ended the session with a new record. Akshata Bailkeri, Equity Analyst at Bruderman Asset Management, joins Cheddar News' Closing Bell, where she says there is a consensus for robust consumer spreading in 2022, especially as the Omicron variant is proving to be milder than other COVID-19 strains.
This year saw big developments in the sector, including the rise of cryptocurrency, announcements about new metaverse and virtual worlds, increased consumer interest in wearable tech, and more. What does 2022 have in store for these aspects of the tech world, and what else can we expect? Hatem Dhiab, Managing Partner at Gerber Kawasaki, joins Cheddar News' Closing Bell to discuss.
John Quelch, Dean of Miami Herbert Business School, joins Cheddar News' Closing Bell, where he says the retail giant is acting in accordance to President Biden's new law banning goods from China's Xinjiang region. Quelch also elaborates on the importance of China in Walmart's overall strategy.
Sender Shamiss, CEO of goTRG, breaks down the impact returning gifts has on retailers, and how technology is tackling the environmental and inventory issues associated with holiday returns.
Jonny Price, Vice President of Fundraising at Wefunder, discusses the benefits from the uptick in equity crowdfunding and breaks down which industries are seeing the most attention.
