Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
David Slotnick, Senior Aviation Business Reporter at The Points Guy joins Cheddar News to discuss how airlines are handling holiday travel amid the recent coronavirus surge.
A new study from a Russian university finds that LEGO sets can be a lucrative investment, rising in value by 11 percent every year, a faster and better rate of return than gold, stocks, bonds, and wine. Victoria Dobrynskaya, associate professor of finance at Higher School of Economics University and author of the research, joined Cheddar to discuss the findings. "In general, most sets tend to appreciate after they're retired, after you cannot find them in LEGO stores," she said. "They tend to appreciate on the secondary market after a couple of years."
Stocks closed lower to end the day Thursday, the second to last trading day of 2021. The Dow snapped a six-day winning streak, and the S&P 500 was weighed down by chip and energy stocks. This all comes as weekly jobless claims fell to a 52-year low to 198,000. Kevin Riley, Managing Partner at Exponential Investment Partners, joins Cheddar News' Closing Bell to discuss today's close, his 2022 market predictions, the state of business in China, and more.
Daniel Newman, Founding Partner and Principal Analyst at Futurum Research, joins Cheddar News' Closing Bell, where he says the markets are going to feel very uncomfortable receiving news of more potential setbacks for chip manufacturers after already enduring a lengthy chip shortage.
The federal government and numerous industries have been preparing for a greener future, setting goals to reduce greenhouse emissions by switching to electric vehicles. But the next hurdle to clear is convincing the wider public to get on board. Arun Kumar, managing director in automotive practice at AlixPartners, spoke to Cheddar's Ken Buffa about consumer trends related to EV transition and said he believes a widespread switch is imminent in 2022. Despite this, he acknowledged there are still significant obstacles to overcome, including high prices and more charging stations. "Without charging infrastructure, people are going to struggle with increasing adoption of electric vehicles in the future," Kumar told Cheddar. "I think by 2030 our estimate is that about a million chargers need to be put in place nationally in the U.S."
