Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
A new report from ProPublica and the Washington Post found that Facebook Groups played a major role in the spread of misinformation linked to the January 6 insurrection with more than 650,000 posts claiming that Joe Biden's election victory was illegitimate.
Ford is accelerating production of its highly anticipated electric F-150 Lightning with an expectation to pump out 150,000 vehicles annually to meet surging demand. Kumar Galhotra, Ford president of the Americas and international markets group, joined Cheddar to detail the plan to get more customers behind the wheel and to become the top of the competition in the electric vehicle space. "Within the next 24 months, we will have capacity, globally, to deliver 600,000 battery-electric vehicles per year," he said.
CES, the largest tech convention in the world, kicks off this Wednesday ending on Friday, one day earlier than originally planned. The annual event features more than 2,000 exhibitors showing off their latest tech products in Las Vegas. Richard Lawler, Senior News Editor, The Verge joined Wake Up with Cheddar to preview the large event.
Patrick Healey, Founder & President at Caliber Financial Partners gave us an overview of what to expect from the markets on the first day of trading in the new year and whether or not traders should be on the lookout for the January Effect this season.
Amazon employees and activists staged a worldwide strike today--calling on the tech giant to raise wages, pay more taxes and reduce its carbon footprint. The 'Make Amazon Pay' protests took place at factories, warehouses, data centers and corporate offices all around the world. Ian Sherr, Editor at Large, The Verge, joined Wake Up with Cheddar to discuss.
Airlines canceled more than 3,000 flights on Monday over severe weather and crew shortages. The cancellations come on one of the busiest travel days of the holiday season, and is a continuation of the industry-wide disruption that started before Christmas. Thomas Pallini, Aviation Reporter for Insider joined Wake Up with Cheddar to discuss.
Tesla posted solid delivery numbers over the last year, with deliveries surpassing over 930,000, an 87 percent jump from the same period in 2020. Anthony Sassine, CFA, Senior Investment Strategies, KraneShares joined Wake Up with Cheddar to discuss the top EV stocks as well as how Tesla will stay relevant in the crowded space.
Apple became the first publicly traded U.S. company to hit the $3 trillion valuation mark after its stock price jumped to $182.86 in morning trading before slipping back just under the mark. The tech giant has tripled its worth since 2018.
