Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
New York Attorney General Letitia James is ramping up a civil investigation into The Trump Organization. The AG's office has subpoenaed Ivanka Trump and Donald Trump Jr. They have refused to comply with the subpoenas. Bradley Moss, national security attorney, joins Cheddar News to discuss the next steps in this investigation.
LG announced its latest cooking appliances including its ThinQ Recipe service. The app allows people to choose from up to 10,000 recipes and have the ingredients delivered to their doorstep. LG Electronics executive Brandt Varner joins Cheddar News to talk about the products.
The six-month trial of Theranos founder Elizabeth Holmes has come to an end with the former tech startup star found guilty of four out of 11 counts of fraud. Michael S. Weinstein, Esq, chair of the white collar criminal defense practice at Cole Schotz, and former Department of Justice trial attorney, joined Cheddar News Wrap to discuss what happens next for the former mogul. "Do I think it's going to be more than five or seven years? Probably yes. I think that's probably a fair range at this point," he said about her potential prison sentence.
Conor Cunningham, executive director at MKM Partners, breaks down how airlines are navigating COVID-19 outbreaks and highlights the growth spots within the travel industry.
President Biden will sit down with farmers today, looking to ease supply chain issues in the meat industry. The administration aims to combat the impact corporate consolidation has had on rising prices for consumers and lower earnings for farmers and ranchers. President Biden plans to leverage $1 billion to eliminate this bottleneck, along with helping slow price increases and boosting farmers' earnings. Chloe Demrovsky, president and CEO of Disaster Recovery Institute International, explains the struggles that the meat industry is facing ahead of the meeting.
Elon Musk continues on his path to make a reusable rocket with his starship project, but it's not going to be easy. If successful, the rocket would heavily reduce launch costs, in addition to further developing Starlink, Musk’s satellite-based internet service. Rick Tumlinson, founding partner at Space Fund, spoke to Cheddar News about the future of SpaceX.
Kevin Book, Managing Director at Clearview Energy Partners, breaks down the factors that impact the price of gas and what this means for renewable energy initiatives.
