Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Jared C. Bass, senior director for Higher Education at the Center for American Progress, joins Cheddar News to discuss how schools are navigating the Omicron variant.
Martin Fischer, president of technology supplier for cars and commercial vehicles ZF North America, joined Cheddar to discuss the company's solutions for next-generation mobility in autonomous vehicles and its plans to usher in the next phase of electric vehicles. He also talked about the rising demand for self-driving technology on a global scale. "Whereas we are really active also there for passenger cars and commercial vehicles, what we showcase at CES now virtually is our autonomous shuttles," he said. "So, what that means is we bring these vehicles to busy city centers and can take traffic levels down."
Pfizer and BioNTech are working to develop an mRNA-based shingles vaccine following the success of the COVID-19 shot. This latest collaboration will mark the third time the pharmaceutical companies have worked together on a vaccine.
On Monday, President Biden announced his new plan to take on inflation by taking down the big meat monopolies - turning to the federal government's antitrust authorities to investigate the major meatpackers that control a significant share of the market. The White House plans to devote one billion dollars to aiding independent meat and poultry producers in an effort to undercut the few powerful meat producers that have control of the sector. Austin Frerick, deputy director of Thurman Arnold Project at Yale, joins Cheddar News to discuss.
Flight cancellations remain high nearly two weeks after the Christmas holiday, with more than 1,400 counted on Tuesday. Carriers are facing a number of factors including staff shortages linked to COVID-19 spread as well as inclement weather.
SGH, formerly known as Smart Global Holdings, reported Q1 earnings after the bell on Tuesday. The holdings company reported solid net sales, up a whopping 60 percent from the same period last year, marking its seventh consecutive quarter of year-over-year revenue growth. SGH also announced a two-for-one share split in the form of a share dividend of one ordinary share for every one ordinary share owned. Mark Adams, CEO, SGH and Former President, Micron, joined Wake Up with Cheddar to discuss.
For the first time in 90 years, General Motors has officially been dethroned as the top car seller in the U.S. after Toyota sold 2.3 million vehicles last year. Paulina Likos, an investing reporter at U.S News & World Report, said that the Japanese auto giant's 2021 success is linked to its large stockpile of semiconductor chips that allowed it to continue producing vehicles while others lagged behind. Likos noted that both GM and Toyota noted that this is unlikely to be a long-term trend and pointed to both automakers' push to become EV leaders. "I think what's great in this EV market is that there are so many different competitors, and certainly both GM and Toyota are trying to be leaders in this space," she said.
As the pandemic drags on, so does the widespread great resignation. In November alone, 4.5 million Americans quit their jobs, marking a new record high, and showing a 9 percent jump from the month prior. On the flip side, the number of people filing tax paperwork to start new businesses is surging, with over 430,000 new businesses launching in November. Rhett Buttle, the founder of Public Private Strategies and national business advisor to the Biden for President campaign, joined Wake Up with Cheddar to discuss.
