Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Adi Robertson, senior reporter at The Verge, joins Cheddar News to break down the battle between two NFT collections by Phunky Ape Yacht Club and PHAYC that are selling plagiarized Bored Ape Yacht Club designs.
Following the attack on the Capitol last year, several major corporations promised to no longer pour funds into the campaigns of Republican lawmakers who supported the January 6 insurrection. But not all have stood firm on their word. Among those that did keep to their promise were Nike, American Express, and Walgreens.
Maja Vujinovic, managing director of investment and advisory firm OGroup LLC, spoke to Cheddar about factors impacting the price of a Bitcoin. She attributed some of the drop-offs in the cryptocurrency's value to inflation and expects the space to continue being volatile. Vujinovic also stated that Bitcoin is here stay and will continue to expand, opening the door for legislators to establish regulation around cryptocurrencies.
Chris Johnson, CEO of Johnson Research Group, breaks down how the Feds decision impacts economic growth and highlights certain sectors within tech that offer a hedge on inflation.
Sandy Villere, Portfolio Manager, Villere Balanced Fund breaks down the major risks to the market and highlights sectors showing growth despite COVID-19 headwinds.
Stock closed at record highs on the first day of trading in 2022, kicking the new year off on a strong note. Tommy Mancuso, president and co-founder of the The Bad Investment Company, joined Cheddar to discuss his optimism for the year ahead, as well as the significance of Apple hitting the $3 trillion market cap mark.
